food

New Lotte chewing gum promotion features cool guys to suit every taste

3 Comments
By Evie Lund

Lotte’s new advertising campaign for its range of gum products takes inspiration from ikemen “cool guys” often featured in anime and otome dating sim games. The company has released their new “Gum Boyfriend” advert debuting five guys, each with their own different personalities and quirks corresponding to one of Lotte’s brands of refreshing gum. But which chewy bad boy is your favorite?

The commercial plays out like an otome game, but with a twist. Instead of the player character being a typical high school girl, she’s, well, a tooth. And lucky her, because she has five super-cute guys just dying for her to chomp down on them.

The main star of the commercial is cool guy Acuo Seiryo, whose look is based off the Acuo gum.

The rest of the boys, who are based on Lotte gum varieties Xylitol, Green Gum, Acuo, Fits, and Black Black, respectively, all have their own unique personalities, with their own specific likes and dislikes and, amazingly, their own professional voice actors.

You can watch the commercial below.

Source: NetoLabo

Read more stories from RocketNews24. -- Japanese commercial perfectly captures what it feels like to chew gum -- Kinoko Girly: the weirdest time-waster you’ll play all day -- How about some fish flavored gum – to boost your intelligence?

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3 Comments
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Classic quirky Japan! Love the blushing tooth as well. Nice touch. :-)

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Would be cooler with pictures of real live cool guys. Although I gotta admit, having the tooth in the commercial does make this more unique and hilarious. "tee hee hee, I want a cavity!"

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I've always found people chewing gum to be anything but cool. OK for cows I guess - and even then they don't look particularly "cool".

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