Despite the popularity of goodies like Kit Kats and Oreos around the world, most countries sell only the original flavors of such snacks with perhaps one or two flavor variations on the side. This area, however, is where Japan goes totally nuts with novel and often downright bizarre marketing campaigns to introduce the latest flavors of ordinary snacks—just ask anyone who’s ever had the courage to try wasabi Kit Kats or strawberry chocolate-covered shrimp chips!
Case in point, confectionery and baked goods company Yamazaki Nabisco has unveiled its newest flavor of the popular Oreo cookie: rum raisin.
If you live in Japan, get ready to run to your nearest konbini, and if you don’t, well, try not to wail too loudly that they skipped over your country once again.
This new rum raisin flavor is being marketed for the older crowd with a label of “for adult tastes.” Since the bars come with a rum raisin-flavored whipped chocolate center and are encased in 70% cacao dark chocolate, the combination of a crunchy Oreo cookie with the softness of a creamy filling is sure to delight everyone’s taste buds. Take that, strawberry chocolate-covered shrimp chips.
Chocolate Rum Raisin Oreos cost 200 yen for one box of seven individually wrapped bars.
Source: Entabe
Read more stories from RocketNews24 -- Bake and feast — We try the new bakeable Kit Kats! -- This summer, Nestlé Japan bets the only thing better than chocolate is cold chocolate -- Butter-flavored Kit Kats come to Japan as new specialty store opens in Hokkaido
© Japan Today
3 Comments
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Kurobune
Eeeeeeeeew !
Kira Minaki
How come we never get the good stuff.....
warispeace
This section is apparently for news stories on Food, and yet there are never any about health issues related to the industrial food system and most are about the merits of this or that junk food product, such as Oreo bars. How about a broader editorial perspective?