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There’s been a lot of research into the mystery of "umami," the mild, pleasing savory flavor that’s said to exist at the heart of Japanese cuisine. Often referred to as “the fifth taste”, alongside sweet, sour, salty and bitter, "umami" was first discovered by a Japanese professor and only officially recognised as a proper scientific term in 1985. Now, almost 30 years later, the delicate flavor is finally set to meet its perfect partner in a beer called Wazen (literally Japanese meal).
Due for release on April 8, the beer is being billed as “the beer for Japanese food”.
Developed for customers who like to enjoy a beer with dinner in the comfort of their homes, the drink is specifically designed to be enjoyed with washoku, traditional Japanese food. It uses a special blend of five carefully selected malt varieties, including roasted malts and diamond malts, giving it a delicate "umami" flavor which is said to enhance the flavor of Japanese cuisine and make it more delicious.
The beer has an alcohol content of 3.5% and is brewed in 100% spring water. Until mid-March, visitors to the Suntory brand site who fill out an online survey have the chance to win one of 11,000 free six-packs.
It’s still a few months before we’ll truly know if the beer really does “add delight to your dining experience” but we’re intrigued to find out. We’ll definitely be sitting down for a home-cooked Japanese meal and pouring one of these into a nice chilled glass on April 8.
Sources: IT Media, Suntory
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6 Comments
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borax
I'm sure it'll be like all the other "specal" beers produced by Japan's major breweries, meaning it will be the same damn beer you've been drinking all along with maybe a miniscule difference in the flavor. The low alcohol content is a curious buzzkill too...the more I think about it, the more it seems they're aiming this at women more so than men. Because we all know women can't handle their alcohol...[the eyes, how they roll]
SimondB
Isn't all beer?
budgie
Guarantee you with a closed-eye taste test it will be just the same as the other major blands....oops, 'brands'.
JoeBigs
I'll start eating natto when they make a beer that will hide the awful taste. Then my wife will be happy that I am eating that super healthy rotted bean. But, then she will get mad because I'll be stone cold drunk.
Natto, the food that smell like year old shoes and tastes about the same.
MapleG
3.5% alcohol? Sounds pretty weak to me.
Raymond Chuang
It may sound like a crazy idea, but we're forgetting that here in the USA, the rapid rise of "craft brewed" beers since the 1980's has resulted in a lot of high-end chefs suggesting a locally-brewed beer that matches certain types of foods. As such, Suntory's attempt to create a beer that matches washoku, or traditional Japanese cuisine, does not surprise me.