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While it doesn’t have nearly as many outlets as McDonald’s, MOS Burger, or Lotteria, Japan’s Becker’s hamburger chain provides a more upscale dining experience. Sure, it’s still fast food, but Becker’s prides itself on high quality ingredients, such as its fresh-baked bread, and relaxing ambiance.
Still, without the huge advertising budget of its larger rivals, Becker’s often flies under the radar of burger fans. They’ve got our undivided attention right now, though, as the chain is about to start selling venison burgers.
Over the past few years, Becker’s has teamed up with agricultural outfits in East Japan to provide special menu items with locally produced gourmet flourishes. Come November, you’ll be able to order a Shinshu Jibie Venison Burger, with the meat in its 100-gram patty sourced from Nagano Prefecture.
Nagano also makes a non-carnivorous contribution to the sandwich in the form of abalone mushrooms, which are said to have a taste resembling the pricy shellfish they take their name from. The burger is cooked to order, and gets an extra dose of flavor from a sauce made with venison and red wine.
In addition to full-fledged hamburger restaurants, Becker’s corporate parent also runs a chain of Beck’s Coffee Shops, where the Shinshu Jibie Venison Burger will also be sold. In addition, Beck’s Coffee Shop locations will be offering the Shinshu Venison Jibie Dog, which swaps the burger’s patty for a venison sausage while still using the same kind of sauce.
The new menu items go on sale November 1, with the burger costing 690 yen and the venison dog 480 yen. Both will only be around for a limited time, though, so if you need to harden your heart before you can eat a deer, we recommend spending the coming weekend repeatedly watching the scene where Bambi’s mom dies, until it starts to produce a rumble in your stomach instead of a tear in your eye.
Source: Entabe
Read more stories from RocketNews24. -- Lotteria’s new Twin Burger is not to be confused with a double burger -- New MOS Burgers are 100% Beef, Still 0% Moss -- Survey ranks Japan’s most popular fast food chains, McDonald’s surprisingly not No. 1
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15 Comments
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ArtistAtLarge
It seems I am one of the few people I know who does not like venison.
That said, this is still an interesting idea.
JohnBecker
I wonder if they'll give me a family discount?
gaijintraveller
Why does venison end up in a fast food chain? It seems that butchers, supermarkets and more upmarket restaurants are missing an opportunity.
JeffLee
A "limited time"?! What's the point of that? So you start to develop a liking for 'em, and then the place stops selling them?!? I've been subjected to such "campaigns" in Japan before.
It's frustrating, and so the best thing is not to take part in the first place.
nath
While the limited time offer thing can be frustrating for those of us from countries who will sell something until the end of all time, for a country like Japan with limited storage, and smaller businesses, having limited time offers allows for a wider variety of goods to sell, and as people know it's only there for a limited time, they will buy more to enjoy it while it's still available.
On a purely anecdotal note, I've seen that first hand with my wife and the current Ebisu fall beer (Kohaku). She loves it, and it's only here for a while, so instead of buying one can at a time like she usually does, she's been buying six-packs, and spreading them out over time, as she doesn't know when they will disappear.
kawachi
Rather than posting stories using romaji versions of katakana words, I would prefer you use the spelling of the original word so we can understand it. The one burger you wrote about "Shinshu Jibie Venison Burger" should be "Shinshu Gibier Venison Burger" as that's what "Jibie" is taken from. It's a French word for "game" or "game meat".
ReformedBasher
Please expand to Kansai.
Jerome_from_Utah
The deer harvest is season limited resulting in a limited time for Becker's. Hope I get a chance for a layover on my way west. Are there any outlets near Narita or Fussamachi?
Wakarimasen
Sure, it’s still fast food, but Becker’s prides itself on high quality ingredients, such as its fresh-baked bread, and relaxing ambiance.
Is relaxing ambience a high quality ingredient?
The advert for these should have some cute cartoon deer (Barbi anyone?) to promote sales. for a limited time only......
slumdog
I think you mean "Bambi".
SamuraiBlue
@ReformedBasher
That will be difficult having Becker's a subsiderary of JR East .
bass4funk
Right up my ally, love deer meat. I would drive for 2 days just to snag a couple of those tasty treats. Yum!
Jimizo
'Right up my ally, love deer meat' Do you like to put deer meat right up your ally? I don't think he or she will be pleased.
Sherman
Yeah, but every Beckers has a large open smoking section right where you order your meal. I never go and never will until they make it all NS.