Last summer, consumers in Japan were shocked by the news of “Chickengate”, the Chinese food scandal that revealed a dirty secret behind our favorite Chicken McNuggets. Since then, McDonald’s Japan has tried to win back customers with Tofu McNuggets, and more recently introduced the “Hiru Mac” or “Lunchtime Mac” to encourage patrons to come for lunch and enjoy great discounted prices.
But, the public still worries about where the chicken is coming from. The sales of McNuggets haven’t recovered since McDonald’s Japan revealed that the chicken comes from Thailand, so they’re trying a new tactic of…giving away free Chicken McNuggets.
It seems that with the purchase of any item comes a handy pamphlet with the bold words “Chicken McNuggets: all about safety, taste and peace of mind”. It reminds customers that all the chicken no longer comes from China with handy pictures and flow charts. And then at the very end, it thanks you for your patronage with a coupon that gets you free Chicken McNuggets.
McDonald’s Japan has gone the old sales trick of “FREE STUFF!” to try and bring their customers back. What do the Japanese public think about such a transparent ruse?
It doesn’t seem like they are winning back every customer. There still appears to be some very real concerns about where the ingredients come from. Their mushroom risotto balls didn’t seem to help their cause either. Looks like McDonald’s Japan is going to have to do a bit more to reassure the public that their ingredients are safe and tasty. In the meantime though…Free McNuggets until New Year’s Eve.
Source: Itai News
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8 Comments
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Cortes Elijah
It's so real we give it away for free! LOL.
Nah I do like my fatty double quarter pounder... Yeah yeah McDonald’s food is bad for you blah blah. It's a free country thanks, I'll eat what I like.
SenseNotSoCommon
Oh dear.
BertieWooster
With the Chickengate (which has apparently been fixed) on one hand and GMO and chemically fed battery hens on the other, I wouldn't touch any chicken that I hadn't actually seen walking around and eating what it ought to.
kurisupisu
It's so good that people don't want to buy it ....so it's given away?
McDonald's has swooped their chicken supplier from one third world country to another.....
Can't say I'm loving it!
sensei258
If you care at all about what you eat, don't go to McDonald's in the first place. I love the taste of McD's food, and don't care much about strange ingredients. It's the sheer volume of everyday fat and salt in their food that will get you. That's why I stopped eating there, especially after they told their own employees not to eat the food because it is unhealthy.
Elizabeth Heath
I don't like McDonalds because being already cooked when you order means the burgers have a weird moist texture which is quite unpleasant. Soggy, floppy burgers - bleurgh. Places that cook them when you order are much nicer.
Jason Campbell
If you're in Japan, arguably the mecha of food itself, and you decide to eat at McDonalds...Just wow.
nath
Japanese food loses it's lustre after a decade or so of eating it every day.