Avoid a Valentine’s Day disaster with Valentine’s insurance

Avoid a Valentine’s Day disaster with Valentine’s insurance

TOKYO —

There’s only 10 days until Valentine’s Day. For many men in Japan, it is a day of unease and loneliness. That’s because on Valentine’s Day in Japan, only women give presents to men, usually in the form of chocolate.

So much chocolate is given out that Japanese chocolate companies record half of their annual sales in the weeks prior to Valentine’s Day. With all this chocolate exchanging hands, what happens to the poor slob who doesn’t receive a single chocolate? That’s where Valentine’s insurance steps in; making sure you’ll avoid the pain of not receiving anything on Valentine’s Day.

This service is simple: the insurance policyholder will receive a package on Feb 14 containing chocolates and a personal message from self-professed beautiful lady, Rieko.

Valentine’s Day insurance eliminates the unease of not receiving anything on Valentine’s Day, providing the policyholder with a pleasant experience.

Purchasing Valentine’s insurance only costs 500 yen. However, we’re not sure what’s worse: the feeling of not receiving chocolate on February 14th or having to pay a stranger to send you some.

Happy Valentine’s Day, everyone!

Source: ITmedia

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  • 2

    FightingViking

    It's all a twisted way for the females to get the chocolates anyway... I've always been told that the guys usually don't eat them themselves but give them to their girl-friend(s), spouse or daughter(s).

    Japanese "Tanabata" would be the closest equivalent to the westerners' Valentine's Day. Tanabata (held on 7th July) is a time for lovers to be with each other. I believe many people don't even know the origin of Valentine's Day. Valentine was a priest who secretly married young lovers who would have otherwise been refused permission to marry. (Just Google it for more info ! )

  • 0

    Ewan Huzarmy

    So sad ! I guess the only person who doesn't get any chocolate at all must be a severe 'hiki komori'.

  • 1

    Alejandro Dela Cruz

    Japanese women giving chocolates to men are really entertaining. Makes valentines day a bit more interesting :)

  • 0

    lostrune2

    Giri-choco here we come!

  • 1

    iceshoecream

    For the insecure losers out there. So sad.

  • 1

    Juju1

    OMG this is ridiculous!

    The guy has to pay to receive a present! I'm sorry that's pathetic & just another money grabbing scheme to psychologically damage a person further. I speak generally as if it was the same for a girl too when it's her turn to receive a gift on "White day - Mar 14".

    I agree with others here that said "so sad".

  • 3

    zichi

    Well, I always do alright with the Valentine choc's usually several small packages of good grade and I eat them with my wife.

    I wonder, no mention how much the pay out would be?

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