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Once a year, lingerie manufacturer Triumph designs a special bra that highlights social trends in Japan. The company shows off each year’s version at a press event, which always has two models, despite the fact that the bras they’re wearing have always been identical.
This year, though, the two-model system is more than just a way of upping the glamorous eye-candy quotient, since the patterns and color on the 2014 bras miraculously change when they’re close to each other.
Two years ago, Triumph decided to remind Japan of the importance of reducing its energy consumption in the wake of the Tohoku earthquake and tsunami by creating a bra with cooling gel pads tucked inside. Last year, the company got behind the government’s plan to increase Japan’s GDP by two percent with an auspiciously colored gold bra that promised to visually increase bust size by the same amount.
For 2014, Triumph is honoring the bonds women form between one another with the Close Sisters Bras. “The depictions, in movies and the like, of sisters helping each other and becoming more confident, have moved all of Japan,” the company said in a statement.
So, yeah, some of the employees at Triumph are big "Frozen" fans.
Sure, Disney’s royal sibling-centered hit wasn’t the only film in 2014 to show the love between sisters. A quick glance at the wintery-looking bras, though, plus their models’ regal tiaras, leaves little doubt where the inspiration came from.
To go along with the bras, Triumph produced two sets of heart-shaped pads. The larger is marked with the kanji character for “big sister,” (姉), and the smaller with the one for “little sister” (妹). The pads can be used separately or together as a set, depending on how much of a bust boost the wearer is looking for.
In addition, there are two sets of straps that can be swapped between the bras.
In the picture of the two models, you may have noticed that they’re standing with their hips touching, forming a single heart with their skirts. This isn’t just a cute pose, since the material used for the heart, and also the bras’ cups, contains electronic paper which acts as a flexible screen.
Ordinarily, the bras and skirt don’t look like they do in the above photos. The white fields shown above are usually black, and instead of snowflakes, one is simple polka dots, and the other tiny little hearts.
Once two of the electronic paper sections come into contact with each other, though, their appearances amazingly change to something completely different.
While coordinating underwear with a friend or sister might seem a bit odd to some, Triumph points to the futago kode trend in Japanese fashion, in which women wear matching outfits to recognize and reinforce their friendship.
Impressive as they may be, the Close Sisters Bras won’t actually be going on sale. As always with Triumph’s extra-imaginative intimate ensembles, they’re just a way to showcase the company’s creative take on fashion innovation, while at the same time using some high-tech methods to remind us of the fundamental value of family and friends.
Source: IT Media
Read more stories from RocketNews24. -- The Branomics Bra: Keeping Politicians’ Busty Promises -- Ryoko Shinohara’s smouldering lingerie ad is a Triumph -- Japanese brassiere brand comes out with a new line of vending machine lingerie
© RocketNews24
35 Comments
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SimondB
But why? Unless the women are walking about half naked (which I approve of) What in God's name is the point of this?
WA4TKG
Simon:
Publicity, of course, seeing as the whole design and manufacture was obviously a waste of time, being they will NEVER actually SELL these things.
sensei258
At least model the bra on women who need to wear one. Nekkopai.
KnowBetter
Bewbs and their 'restraining devices' whether required or not is not the point of this whole exercise. Money is! For the rest of us there is simply the enjoyment of seeing scantly clad women in lingerie which I'm sure even women will not contest as they sometimes need inspiration or simply an idea that helps guide them in their next purchase(s).
But really, why would anyone complain?! ;)
FightingViking
@sensei258
I'll volunteer when/if they ever make size "38DD" in Japan...
jerseyboy
Adds a hole new dimension to the concept of a threesome.
sensei258
@ Viking - I'd like to give you my full support.
FightingViking
@sensei258
Sounds good to me !
sensei258
@ Viking - http://www.youtube.com/watch?v=XTw1lzxTAis
boweevil
Changes color when youre near a friend...? Why? Now a bra tha falls off when youre near a friend would be more newsworthy.
duncanpa
Do they use Kerr effect or what? Will over-the-top moderator of Japan Today edit my post again? Would the latter be criminally prosecuted in another country than Japan??
kibousha
"I like your bra black, could you also call your friend into the room ? She can watch while we're doing it, or she can join, whatever she's comfortable with."
kurisupisu
This product owes a lot to Quantum Theory or something like that.....
WilliB
Ah, what would Japan be without the nutty Triumph bras.
Monaka
The "Cuddlefish" bra.
Fouxdefa
I hope it's to get a laugh. I'm pretty sure adult women aren't interested in matching undies with another lady.
gogogo
Need one that locks when it detected my underwear
tallpinedog
I wonder if they make jock straps.
Mick_Hardwick
My thoughts exactly. These pechapai girls remind me of battery chicken.
kiyoshiMukai
Yep I agree. Thank God I don't have to boner with things like bras or maxi-pads...ever!
Gaijin Desi
ha ha ha !!!
HonestDictator
It changes color and that's it... zzz.... sorry, but I'm actually concerned more about if my lady will be getting proper support and comfort. Women who are irritated aren't fun to be around especially if their bra is giving them issues.
nath
These bras are another Triumph of Japanese design.
JWithers
So the closer the ladies are to each other the more the bra lights up? How close?
Yeah you know where I'm going with this. This is wrong on so many levels.
You want young girls doing this?
MissingCylonModel
Does it play "Let it go"?
Thunderbird2
The girls are stunning, but I fail to see the point of a colour change bra... a bikini top for the beach yes, but undies?
grjkzz
WHY? Why would the company hire a pervert to design such an atrocity? There's no point to this item; especially not for the reasons mentioned in the article. The only reason this thing was created was in hopes that little girls and fanatics of the over-merchandized movie would wander around half naked just to see their underwear change colors when pressing their chests together.
neuronstar
Yes...agree. I've never seen a half-naked japanese woman walking around in public...but it's a start...;-)
FightingViking
Whoever thumbed me down for my "38DD" remark is either jealous or doesn't know what it's like to have to order from "gaikoku" when needing a couple of new ones...
nath
I didn't thumb you down, but I'll take the small boob girls over big boob girls any day. I dated some girls back in the home land with some huge boobs, and I much prefer a small, firm handful.
cleo
Fighting, have you tried Nissen? They do larger sizes, I think their bras go up to I cup. (Not sure what a DD is - bigger than D, not quite E?)
FightingViking
＠cleo Thanks for the info ! I shall try Nissen ! However, I don't quite know myself what "DD" means - it was the "lingerie" sales lady in an American Department Store who just took one look at me and said ;: "38DD" and when I tried one on, it was a perfect fit !
nath
Google helps.
http://www.85b.org/bra_conv.php
As for the Bra in the article just an annual show model that won't be produced.
FightingViking
＠It"S ME
Thank you so much for the link ! I now know my size in Japanese bras ! (Since they give a corresponding size, I guess it must be possible to buy one here !)