Cool Biz fashion season begins across Japan

Cool Biz fashion season begins across Japan

TOKYO —

The government on Monday launched its annual Cool Biz energy-saving campaign for late spring and summer.

Cool Biz, which will last until Sept 30 )one month earlier than last year), encourages workers to dress down, ditching their suits and ties for open-necked, short-sleeved shirts. It also encourages offices to turn down air conditioners to set office temperatures at 28 degrees Celsius.

The temperature in Tokyo was 25 degrees at 2 p.m., and though some government employees adopted the Cool Biz look with “kariyushi” (Okinawa’s summer shirt), many could be seen still in suits and ties.

Cool Biz was started in 2005 by then-Prime Minister Junichiro Koizumi with the aim of reducing CO2 emissions and electricity use. It started on June 1 each year until 2011 when it was brought forward by a month in a bid to conserve electricity after worries that there would be a power shortage following the March 11 disaster.

Once again this year, the campaign goes one step further with Super Cool Biz, in which polo shirts and aloha shirts will be promoted as office wear.

Japan Today

  • 2

    sighclops

    Reads like an Orwellian script! Unreal...

  • 0

    Dan R K Sparkman

    Keep it cool & casual but also keep the duds suave.

  • 5

    Serrano

    I want to know when bare midriffs / exposed bellybuttons on females is coming back...

  • 11

    sf2k

    adopting an end of workday of 5pm would do more

  • 3

    Osaka_Doug

    encourages workers to dress down

    I would say permission is given for workers to dress down........;-)

  • 8

    Disillusioned

    Yeah, yeah, yeah! Just another case of Japanese people being told what to do. For most men, it's just an excuse not to have to wear a tie. Unfortunately for me, the private high school I work in stipulates all men must wear a tie every day. However, they do not adjust the thermostat to compensate. They still set them at 28'. It's just (expleting) stupid! I tried to argue that, I was the same persons with or without a tie, but stupidity prevailed and, no tie equals no job!

  • 2

    Antonios_M

    I wonder if there are any researches done showing how much the CO2 emissions and electricity use were reduced during these 11 years due to Cool Biz.

  • 7

    Christopher Glen

    Typical Japan - dressing for a season and not the weather.

  • 0

    massiou81

    It was a good measure until it became almost mandatory... If METI says, you must obey

  • -1

    smithinjapan

    Christopher Glen: you beat me to it!

    Why all this: from today until Sept. 1st crap and not just say, year around, dress as you see fit based on the weather conditions? Reminds me of when they refuse to use air-conditioning in trains, despite people getting heat stroke in above average heat, because "it's not June 1st yet", and no heat until the decided December 1st, or everyone sighing this week because this week "it's time to change clothes from winter to summer". If it were anything but a show there would just be less rules, and they wouldn't be expected to follow the unsaid ones anyway (and there's no way sales people dress in Okinawan shirts unless it's for a trip there!).

    Why is this nation so incapable of making decisions and in sub dire need to be told what to do?

  • 0

    Debucho

    fashion tips from o;d crusty J politicians? no thanks

  • 5

    Serrano

    "no tie equals no job!"

    Disillusioned, you really should quit that job before the stress outweighs the financial benefits, which is already probably the case...

    "It’s a nice and toasty 27 degrees all year round in my office."

    Herodotus, you really should quit that job before you burn up, which is probably alread the case...

  • 3

    kurisupisu

    I ditched the useless tie ages ago and have no regrets....,

    For all those out there that feel the same, I would put it to any company management why a tie is a considered to be a necessary part of dress!

    Usually they can never answer.....

  • 4

    domtoidi

    Moving the clocks ahead an hour or two permanently would go a long way to making the morning commute more bearable for the masses. Plus, the earlier sunset would signal the Japanese "go home" instinct earlier, since it's dark outside and the horror of the city in daylight is transformed into a twinkling Disneyland.

    Unfortunately, the delicate Japanese rice would be confused by the time change...

  • -5

    Liam Baka

    I hope dressing less will someday reach ecchi harem anime levels like you know how the hot anime bishies and hot anime girls dress :3 Shorter skirts are also less hot, you know~ :3

    Let's save the environment!

    (just kidding off course XD)

  • 3

    JeffLee

    "fashion tips from o;d crusty J politicians? no thanks"

    Before this, salarymen used to be bundled up in wool suits during the tropical heat, thanks to their crusty private-sector bosses.

  • 4

    Roger Jolly

    Amazing. Like in the army... they post it on the wall 'from today, summer outfit' and there they go. Really Orwellian... And of course it never happens somebody may think that in full summer with 37º being dressed in full suit with necktie may be... how to say... uncomfortable (if not ridicolous).

  • 2

    bruinfan

    Move the clock one hour ahead (all year round...) i.e. shirt the timezone.

  • 3

    Yubaru

    adopting an end of workday of 5pm would do more

    Here? While I admire the intent, just changing the quitting time is not going to matter about when people actually leave to go home.

    Flip the breaker and cut all electricity and they still would be pulling out candles to continue working.

    How about reverse psychology here, tell people that if they work after 5, overtime, their pay will be cut rather than increased and it is mandatory to leave!

  • 1

    smithinjapan

    Subaru: "How about reverse psychology here, tell people that if they work after 5, overtime, their pay will be cut rather than increased and it is mandatory to leave!"

    I don't think it would work. They'd still feel the instinct to work until they are nearly dead, and know that if they didn't something was wrong.

  • 0

    mukashiyokatta

    Why does energy need to be "saved" in the 21st century??

  • 0

    mtuffizi

    cool act to save energy

  • 3

    albaleo

    Unfortunately, the delicate Japanese rice would be confused by the time change...

    I'm not surprised if the sunrise is later and the sunset is earlier. Are you sure you've worked this out?

    A better time change system would be to put the clocks forward eight hours every Friday morning, and then put them back again on Sunday evening.

  • 2

    Kobe White Bar Owner

    @ Disillusioned

    "no tie equals no job!"

    Job hunting time mate.

  • 5

    anon_

    The biggest joke is "cool biz" doesn't save money or electricity and it costs more money in lost production.

    Setting a Japanese office to 28 where there are people and then switching other units off makes the ones on work harder thus costing more electricity. Even if the entire building is set to 28 the actual temperature is closer to 30 due to the heat released by people and equipment.

    Hundreds of studies have been done on optimal human operating temperature. There are slight variations depending on home environment but the average is 25C. Studies have shown that every 1 degree above 25C costs 2% in productivity. The same also happens if the temperature is cooler. The International Space station is set to a constant 22.3C because NASA's many years of research into optimal human conditions have proven the science.

    Studies have shown that "cool biz" and "warm biz" probably costs Japan 25% more in lost revenue.

  • 3

    Fuben

    While the idea of dressing a bit more according to weather is a good one, I feel the whole 'Cool Biz' thing has (again) turned into another marketing circus for Japanese retailers. There is never really anything here encouraging saving on anything or conserving energy/money/resources. Just buy your way to a comfortable body temperature. Buy more nylon clothes. Buy a newer aircon. Buy a new sports drink. The long term thinking of sustainability (both when it comes to way of living, and the enviroment) seems to be nowhere to be found.

  • 1

    Christopher Glen

    Cool biz is overhyped junk. I still see journalists on tv with ties on. Didn't they get the memo?

  • 0

    sensei258

    Dang it, I just learned how to tie a tie properly.

  • -1

    roosterman77

    Can't see anything wrong with the campaign but as with many other initiatives the Japanese are 'damned if they do and damned if they don't', judging by the usual comments. As for the Japanese being told what to do... I suppose it depends how you look at things. However, I sometimes feel I live in the other Japan.

  • 0

    Robert Emmett

    I'm all for it. But some do take a bloody Liberty. I know this one geezer turns up,strolling into the office looking like he's just come from a Jimmy Hendrix concert and the other one he hangs out with thinks she's an AKB 48 member! She's in her late 50's for crying out loud!!!

  • 2

    anon_

    rooster and Rob E,

    It seems that you don't have nay experience working in an office at 28+C with 75%+ humidity. When you live and work here you may understand what really happens.

    People that don't live and work here shouldn't try to insert their opinions.

  • -1

    roosterman77

    @anon.please reread both comments.I have never seen the a/c set at 28℃+. Sorry for having an opinion but I'm all for sensible work attire in summer ... or is this really just one of those bait stories so we can put the boot in.

  • 1

    tes tes

    In my office the aircon/heater is fixed at 26C year round. The old ladies complain it's cold year round too. I'd prefer it fixed at 22-23C year round and humidity around 60%. Those who are cold can always put a jacket or cardigan on.

    Regarding office wear, just ditch the tie when it's hot. Short sleeve shirts make you skinny-armed guys look like highschool boys (unless you're going for that look?)... and wear an undershirt, especially in summer... nobody wants to see your nipples or hairy armpits!

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