Daiichi Sankyo conducts Alzheimer's awareness campaign
Daiichi Sankyo Co is conducting an awareness campaign for Alzheimer’s disease through TV commercials, newspaper advertisements and a website.
In Japan’s increasingly aging society, currently one in four persons over the age of 85 are said to suffer from the disease.
The campaign sets out to convey the importance of consulting a doctor about patient conditions at home, even for those currently receiving treatment, in order to give patients another treatment option.
The “consultation notebook” idea was developed as an easy to understand tool for consulting a doctor at the time of diagnosis and is distributed to patients who are diagnosed with Alzheimer’s disease.
Daiichi Sankyo said it is committed to extending the lives of Alzheimer’s disease patients and slowing the progress of the disease, and the Alzheimer’s disease awareness campaign is being launched for this purpose.