TOKYO —

The 7th Japan Fashion Week (JFW) 2009 Spring/Summer Collection kicked off on Monday in central Tokyo. The Tokyo Collection will be held through Sunday with 37 fashion brands participating. The event is aimed at introducing Japanese fashion brands to international buyers and media.

Fashion shows are being held at Tokyo Midtown, Laforet Museum Roppongi and Harajuku Quest Hall in central Tokyo. After the collection week, a joint designers’ exhibition, “JFW Designers’ Exhibition,” will be held at Yoyogi National Stadium 1st Gymnasium from Sept 9 to 11.

3 Comments

• 

  Bento at 05:48 PM JST - 2nd September

  I know haute couture is "aspirational" but come on, at least use models that the average Japanese could one day ,without resorting to genetic engineering, at least resemble..6ft long legged blondes may just be a bit too much to aim for..

• 

  billabong031 at 08:17 PM JST - 2nd September

  That model looks moronic in those white pants :l

• 

  Pukey2 at 11:13 PM JST - 2nd September

  The event is aimed at introducing Japanese fashion brands to international buyers and media.

  So why not use more Japanese/Asian models? I find it quite worrying that Japanese fashion magazines has so many western models - the 'health' magazine Tarzan ALWAYS, with absolutely no exception, uses two western models (and the guy is always tall and skinny as hell).

Register or login to add a comment!