'Cherry blossom' light

'Cherry blossom' light

TOKYO —

We have to hand it to Sharp. No matter how many times industry pundits herald its downfall, the company pulls something innovative out of the bag. This time, the people that brought you ion cluster photocopiers and solar panel windows has unveiled a new ceiling light that it claims can actually help people in the room maintain focus while studying, and actually inspire productivity.

Sharp’s “sakura iro,” or cherry blossom-colored, light has a dimmer control that allows users to transform a room from a cold, harshly lit cell of sadness into a warm, inviting environment that, the company maintains, can help motivate and keep us focused for longer when working or studying.

The shade changes throughout the day, automatically emitting a harsher pink in the morning when we first get up, moving through to a warmer, more comforting “Yoshino cherry tree” shade towards dinner time. Furthermore, the light is believed to be much kinder to tired eyes and make the transition from waking to sleep easier we when do eventually decide to power down for the night.

The lights are due to retail from 40,000 yen for a unit suitable for a room of 13 square metres, to 55,000 yen for a 23-metre-square room light, and are due to go on sale in the middle of March. Whether there will be a genuine demand for the pretty pink lights, however, remains to be seen. We’re sure that Hello Kitty fans will get a kick out of it either way.

Source: ガジェット速報

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  • 1

    AKBfan

    This will indeed save Sharp again. I want one.

  • -2

    Virtuoso

    a dimmer control that allows users to transform a room from a cold, harshly lit cell of sadness into a warm, inviting environment that, the company maintains, can help motivate and keep us focused for longer when working or studying.

    Looks like its designer got the inspiration from frequent visits to the red-light district, where the dim, pink illumination also helps to "motivate and keep focused" -- in a manner of speaking anyway.

  • -2

    Knox Harrington

    Japanese homes are terribly lit. Always this horrible fluorescent lighting, making each and every room look like a classroom or the reception at your local dentist. Perfect for relaxing when away from work or school. Or not...

    Why do they want their homes to have similar lighting to te subway. I just don't get that. Back in the motherland, they know how to light rooms - different lighting for different purposes. Mood lighting, work lighting, etc.

    Some pink won't help. Only make Japanese homes look ever weirder.

    Notice also how this is supposed to "...help motivate and keep us focused for longer when working or studying." No talk about feeling at home, in a nice enviroment, only productivity. Tragic.

  • 2

    Michael Alagar

    40000 - 55000 Yen for a light? Sharp. You will be missed.

  • 1

    Jeff Ogrisseg

    The article doesn't say that this is LED, but if it is, doubtful you would ever need to replace it. And LED ceiling lights pay for themselves if replacing a heavily used fluorescent.

  • 1

    badsey3

    http://www.sharp.co.jp/led_lighting/ceiling/index.html

    Some of these have the ion emitter.

  • 1

    mikesensei1

    Sharp does need saving and that's why Samsung have been allowed to buy 3PC stake in it.

  • 0

    Mocheake

    Houses still have those huge round lights in the middle of the ceiling?

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