Anyone for vodka cola?

Kirin Brewery Co will release Kirin Cola Shock, a cocktail with a blend of cola and vodka. The product will come in 350ml and 500ml cans.

Kirin said its data research showed that among sodas, Coca-Cola beverages are the most popular, and that among adults, Coke is often consumed along with an alcoholic beverage at night. Kirin said these points showed that a drink with a cola base has a potential for growth within the RTD (Ready to Drink, or low-alcohol beverages drinkable on-the-spot) market. Kirin Cola Shock will offer a “highly stimulating” and “refreshing” addition unlike anything else available on the market, the company said.

With a blend of more than 15 natural essences with vodka and an increased level of carbonation, Kirin Cola Shock provides consumers with a “stimulating, but highly quaffable experience.” The advertisements will feature actress Meisa Kuroki.

On sale July 8.

› Login to comment

Latest 15 of 28 Total Comments Show All

TheguyNextdoor at 12:33 PM JST - 23rd June

What they need to do is put some Vodka and Cranberry juice together and sell that!
aerockyulhim at 12:53 PM JST - 23rd June

Is "a blend of more than 15 natural essences" what they're calling all those exotic chemicals in beverages now? I'm on board with TheguyNextdoor, but good luck finding anything with cranberry outside of an import shop.
sk4ek at 01:24 PM JST - 23rd June

Hmmm... alcohol and caffienated cola, just the thing we need in a night-time beverage. No wonder everyone is so sleep-deprived.

That said, I'm looking forward to trying this. Japanese marketing reports say it's been formulated to be extra-fizzy, which is nice because most carbonated cocktail concoctions just don't have that fizz.
IfeelImust at 05:10 PM JST - 23rd June

Cola yuk, I'll take a straight vodka, cheers!
Nessie at 05:18 PM JST - 23rd June

What Maria said. Vodka coke is long overdue. It took me forever to find a bartender who'd even make a friggin' vodka tonic. Vodka instead of gin was too much of a Scanners moment for the mizushobailings. I recently tried wine coke, apparently all the rage in Spain. As nasty as it sounds.
Ah_so at 08:55 PM JST - 23rd June

Clearly positioned in the 'alco-pops' sector to get young people drinking early.

A disgraceful piece of marketing.

Legal age for drinking in Japan is 20 - hardly young.
stirfry at 10:48 PM JST - 23rd June

Anyone for vodka cola?

yes but not from kirin...i'm perfectly capable of making a better one myself
nisegaijin at 10:34 AM JST - 24th June

vodka coke.... yuk!
soothsayer at 03:52 AM JST - 25th June

Kirin said its data research showed that among sodas, Coca-Cola beverages are the most popular

Err, Shouldn't that read "cola beverages"?
junkface at 04:10 AM JST - 25th June

vodka coke.... yuk!

agreed
herefornow at 05:57 AM JST - 25th June

junkface -- you need to get out more often, or simply expand your horizons. Vodka and Coke is a standard cocktail in many places, like in many bars in NY for example. Absolut & Coke is one of my standard drinks.
Andrew66 at 11:46 AM JST - 26th June

What an aberration. Stop this an make efforts to import quality rum. Ahhh I miss Brugal so much :/
Sebarashii at 08:07 AM JST - 28th June

Kirin said its data research showed that among sodas, Coca-Cola beverages are the most popular, and that among adults, Coke is often consumed along with an alcoholic beverage at night.

Further research showed that it gets dark at night and that water is wet.
ultradodgy at 09:43 AM JST - 29th June

Whatever. Vodka and coke is a bizzare mix and I question anyone who says it's a popular, common cocktail.
najack at 02:12 PM JST - 8th July

Vodka goes with about anything since it's only grain alcohol without any flavor. It's a second cousin to shochu.