Crocs double up as cell phone holders

Shoemaker Crocs has fallen a long way since its brief spurt of popularity a couple of years ago. But even people who’d rather lose their feet than be seen wearing the company’s iconic plastic clogs might be tempted by this spin-off product.

The O-Dial proves that context is everything: that hole-riddled foam resin suddenly looks a heck of a lot cooler when it’s housing your cell phone rather than your digits. We recently spotted one strapped to the bag of a bicycle courier in central Tokyo, and if those speed-demon hepcats have given it their seal of approval, that’s good enough for us.

Available in eight colors.

Crocs O-Dial, 1,980 yen. Available from Crocs Aoyama: 5-50-6 Jingumae, Shibuya-ku. Tel: 03-5778-9694. Open daily 11 a.m.-8 p.m.

Metropolis magazine

External Link:www.crocs.co.jp

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11 Comments

mrsynik at 10:41 AM JST - 16th August

One of the most hideous pieces of footwear just got worse!
wanderlust at 04:55 PM JST - 16th August

WIll we hear stories now of mobile phones being crushed in escalators and elevators?
benhur at 05:17 PM JST - 16th August

i saw a few kids with pencilcases made of crocs..

kinda cute.
kanadamanada at 06:12 PM JST - 16th August

I think Japanese people are the only ones in the world who fail to realise just how stupid looking are Crocs.
noborito at 09:00 PM JST - 16th August

i think you could buy your own for 300 or 400 yen. why pay 2000 yen for a yarn strap. make it yourself. nice spin on a cell phone holder. personally I think it is a good idea.
Foxie at 11:06 PM JST - 16th August

So cute...I hope they have one in pink. I never liked the clogs but the sandals are the best, you can walk for miles without ever getting tired.
cwhite at 02:55 AM JST - 17th August

yuck, yuck, yuck....
Taka313 at 11:56 AM JST - 17th August

Crocs do look stupid, but are great for working in the garden (and for wearing when picking some of the sweetest tomatoes you ever tasted).

Taka
PepinGalarga at 11:58 AM JST - 17th August

These get caught in escalators too? that would be a funny sight...
techall at 12:13 PM JST - 17th August

Maxwell Smart would have loved them!!!
presto345 at 01:14 AM JST - 18th August

I think Japanese people are the only ones in the world who fail to realise just how stupid looking are Crocs.

You can think what you want, but it may be far from reality. My recent sojourn in Europe revealed an amazing prevalent obsession with this footwear.