Earphones for women

Panasonic will release earphones targeting women consumers. The product name is Moon Jewel, and was designed by a team of women in their 20s and 30s. This is the first time ever for an audiovisual product planned by an all-woman crew to hit the market.

The earphones were modeled according to the average woman consumer to ensure a snug and secure fit for all. They come in 12 colors and are adorned with cubic zirconia, a diamond simulant, to satisfy even the most style-conscious.

Tomomi Azuma, one of the members of the project team, explained, “We were able to attain comfort without sacrificing style.” The market price is anticipated to be around 2,500 yen, and the monthly production to be 30,000. On sale July 7.

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Latest 15 of 17 Total Comments Show All

Spanishwoman at 10:48 AM JST - 30th June

Hey, designer ladies: I wish you could realize that women do not necessarily need to be "stylish" all the time, with diamonds and stars and pinky things hanging around them. Why don't you design neutral unisex headphones? You don't feel able to desing a black gadget? For some of us women, those colours are childish and ugly. Black or metallic is simply more elegant. Grow up, girlies.
Sarge at 11:15 AM JST - 30th June

"cubic zurconia, a diamond simulant"

Is there a ruby simulant, and if there is, what is it called?
flatearther at 11:23 AM JST - 30th June

Nothing says cheap and childish like cubic zirconia encrusted headphones. However, now that I know what it takes to be stylish in Tokyo, I'll be calling my mom to see if she still has my bedazzler from junior high.
sctaber56 at 07:25 PM JST - 30th June

Gotta love gender-based merchandizing! Japanese designers are so very cutting edge - seriously.
griff at 07:47 PM JST - 30th June

why sell one product to both men and women, when you can sell two products, one to each! it's a bit like when they decided they needed to create men's pocky, so that men could eat pocky. :/

karl marx must be turning in his grave
rajakumar at 07:51 PM JST - 30th June

Panasonic japana earphones,create niche market in earphones for nippon women/senorita women/fraulein/frau.

Way to go.
benhur at 10:44 PM JST - 30th June

sexist...
fatfrenchfool at 11:37 PM JST - 30th June

On sale July 7

buy them for a lady friend on Tanabata, secure yourself some Fanibata
corinnajune at 01:27 AM JST - 1st July

well, maybe they'll at least be smaller than regular ear buds- every brand i've tried has been too big for my wee ear holes :(
kyolicious at 01:41 PM JST - 1st July

I think other posters may be ignoring that perhaps men and women have different sized ears ... and the impression I got from the article was that they would be designed for the ears of women. In addition to being sparkly.
SebastianFlyte at 03:04 PM JST - 1st July

Parts cost 150 yen, assembled in China = you pay 2500yen. Who is winning here?
blvtzpk at 09:22 PM JST - 1st July

Women's earphones, men's chocolate. What gives? ;)
DeepAir65 at 10:58 PM JST - 1st July

who cares what they look like - what do they sound like? That's the only question worth anything when talking about headphones!
nemoflow at 02:03 AM JST - 2nd July

Exactly, DeepAir65. A 2500円 set of earphones are not manufactured with sonic fidelity in mind though, to be fair. Imagine how much of the 150yen that goes into building these pieces of sh@ is reserved for the drivers...
The758 at 02:32 PM JST - 2nd July

What is with Japan and designing so many things towards women? Aren't they arrogant and spoiled enough to beging with?