Enjoy an Asahi Beer summer

Asahi Beer introduces the low-alcohol beverage “Shunka Shibori Fruit Premium with Yamagata Satonishiki” on June 23. Enjoy the refined sweetness and balanced tartness of Satonishiki cherries. Limited sale at 151 yen (tax excluded) through August: 350ml, 4% ABV, 0.3% fruit juice.

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15 Comments

tasha77 at 09:28 AM JST - 10th June

Holy cow......the convenience stores are gonna have to expand the walls just to fit it all the different types of beers they produce in this country.
flatearther at 09:30 AM JST - 10th June

Yay Beer!!! What's with the extra-long name, though? Cherry Beer wasn't good enough?
Altria at 09:52 AM JST - 10th June

How is this fruity canned beverage related to beer?
Honen at 11:45 AM JST - 10th June

It's now beer. It's a chu-hai.

The blurb is just giving Asahi Beer as the company name, although it's more properly rendered in English as Asahi Breweries.
Honen at 11:46 AM JST - 10th June

Sorry...that should be "not beer", not "now beer".
timeon at 12:00 PM JST - 10th June

yep, I'll enjoy many, many beers this summer. not chu-hai, that's for sure. and pass me that yebisu or kirin, please
flatearther at 02:09 PM JST - 10th June

I've been here a year, and I have no clue what chu-hai is, is it any good?
BurakuminDes at 02:56 PM JST - 10th June

Yebisu is the only standard issue Japanese Beer that I find drinkable. The rest are comparable to cardboard flavoured water, ie Super Dry, Kirin. I actually prefer chu-hi to most of the beer here!
stirfry at 02:59 PM JST - 10th June

.3% fruit juice huh ? quality
Weasel at 03:28 PM JST - 10th June

Another fake beer product targeted towards the masses who don't like the taste plain beer.
USB at 09:50 PM JST - 10th June

Beer = water, hops, malted barley and yeast. It's really very simple. This is not beer.

Actually Asahi doesn't even call this beer but the headline is ridiculous.
IvanCoughalot at 09:52 PM JST - 10th June

Wait a minute - low alcohol beverage? 4% ABV?

It's half as strong as the rocket-fuel chuhai I drink when in a rush, but that's not low-alcohol, surely?
steen at 10:03 PM JST - 10th June

Low alcohol? Maybe they meant low fruit juice.
Sarge at 11:02 PM JST - 10th June

This should be titled "Enjoy an Asahi Chu-hai summer."

The best chu-hai is ume chu-hai.
The best happoshu is Sapporo's new Yutaka. Nice light taste, very drinkable, with 5% alcohol and half the carbohydrates.
usaexpat at 11:19 PM JST - 10th June

I'll have an Asahi summer with my usual super dry. Somehow "low alcohol" isn't much of a selling point for me.