Sunday May 27, 2012

Enjoy an Asahi Beer summer

Enjoy an Asahi Beer summer

Asahi Beer introduces the low-alcohol beverage “Shunka Shibori Fruit Premium with Yamagata Satonishiki” on June 23. Enjoy the refined sweetness and balanced tartness of Satonishiki cherries. Limited sale at 151 yen (tax excluded) through August: 350ml, 4% ABV, 0.3% fruit juice.

  • 0

    tasha77

    Holy cow......the convenience stores are gonna have to expand the walls just to fit it all the different types of beers they produce in this country.

  • 0

    flatearther

    Yay Beer!!! What's with the extra-long name, though? Cherry Beer wasn't good enough?

  • 0

    Altria

    How is this fruity canned beverage related to beer?

  • 0

    Honen

    It's now beer. It's a chu-hai.

    The blurb is just giving Asahi Beer as the company name, although it's more properly rendered in English as Asahi Breweries.

  • 0

    Honen

    Sorry...that should be "not beer", not "now beer".

  • 0

    timeon

    yep, I'll enjoy many, many beers this summer. not chu-hai, that's for sure. and pass me that yebisu or kirin, please

  • 0

    flatearther

    I've been here a year, and I have no clue what chu-hai is, is it any good?

  • 0

    BurakuminDes

    Yebisu is the only standard issue Japanese Beer that I find drinkable. The rest are comparable to cardboard flavoured water, ie Super Dry, Kirin. I actually prefer chu-hi to most of the beer here!

  • 0

    stirfry

    .3% fruit juice huh ? quality

  • 0

    Weasel

    Another fake beer product targeted towards the masses who don't like the taste plain beer.

  • 0

    USB

    Beer = water, hops, malted barley and yeast. It's really very simple. This is not beer.

    Actually Asahi doesn't even call this beer but the headline is ridiculous.

  • 0

    IvanCoughalot

    Wait a minute - low alcohol beverage? 4% ABV?

    It's half as strong as the rocket-fuel chuhai I drink when in a rush, but that's not low-alcohol, surely?

  • 0

    Sarge

    This should be titled "Enjoy an Asahi Chu-hai summer."

    The best chu-hai is ume chu-hai.
    The best happoshu is Sapporo's new Yutaka. Nice light taste, very drinkable, with 5% alcohol and half the carbohydrates.

  • 0

    usaexpat

    I'll have an Asahi summer with my usual super dry. Somehow "low alcohol" isn't much of a selling point for me.

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