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Coca-Cola Japan has launched a new carbonated beverage, Fresca Lemon, which will be sold exclusively in Seven & i Holdings stores. The sparkling low-calorie drink is aimed at consumers over 30 years of age.
The price is 140 yen for a 490 ml PET bottle.
© Japan Today
7 Comments
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sensei258
Just how do you target a drink for the over 30 crowd?
lucabrasi
@sensei
You make it alcoholic and you make it cheap.
That'll do it for me and most folk I know....
FightingViking
@lucabrasi
Sounds good to me too ! (But I can't see where the degree of alcohol is written ?)
Dave Brouwer
Cuz it's not alcoholic. I had one a couple of days ago, kinda reminds me of the good old Bitter Lemon drinks. The sparkling part is probably not very loved by Japanese, though.
turbotsat
Because no sugar, and so healthier for old people over 30. Except that it uses chemicals to sweeten. Used to drink a lot of the original Fresca in the 70's because my little brother was diabetic Type 1.
horizon360
Fresca is a brand line Coke has launched and withdrawn before. Initially it was targeted at the sober crowd looking for a hip image soft drink alternative for cocktail parties. It also made a tiny splash as 'the' feminist alternative to ginger ale. Basically it flopped then and will flop again. Can't bring the 70s back, why try.
turbotsat
Because there's not too many tasty soda drinks without sugar out there. At least in US.