Hello Kitty-branded instant cameras

It goes without saying, perhaps, but if there is a single “Queen of Cute,” it would be Hello Kitty. The character’s adorableness is pretty much her only selling point — and she’s been making bank for as long as she’s been around! Of course, since Sanrio is open to licensing Hello Kitty to all sorts of stuff, it was probably in inevitable that she’d show up in some unusual places. But this might be the strangest we’ve seen yet.

Fujifilm’s Instax Mini Hello Kitty is an instant camera that’s somehow been on the market for around two years. We’re not sure who’s buying them, but we do have to admit that they’re surprisingly cute. If you can get past the whole “cyclops Hello Kitty” thing.

And this year, Fujifilm is releasing a limited edition 2016 model! The new features that make this a must-buy are…a red bow? Well, if you’re a dedicated collector or just looking for a fun way to take photos of your friends, we suppose this would work.

As for what exactly this camera does, it’s basically a Polaroid that prints photos on small photos with cute Hello Kitty borders. While it seems kind of odd for people to be using this when nearly everyone has a far more powerful camera built into their phones, there definitely is something fun about having tiny, physical photos. And we bet it’s a lot easier to get people to smile for the camera when it looks like Hello Kitty.

So, should you run out and buy the new model? Well, we wouldn’t blame you if you didn’t want to spend 10,670 yen on a camera that takes tiny photos. But at the same time, we wouldn’t blame if you did either. You can find the cameras on Fujifilm’s website, and the regular pink version is available on Amazon Japan and Amazon USA, if you don’t care about the red bow.

Sources: Instax, FujiFilm Mall, ITMedia

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