EntreX Inc has launched 27 new products at Entre Square in Ao Building in Omotesando. The product line includes BUILT’s new “Hoodie Laptop Case” (photo) and “Fishnet Bottle Tote” – made with fabric neoprene, used for wetsuits and known for its outstanding protective quality.
Created in 2002, the BUILT series was introduced to the U.S. market in 2003 under the design concept “Make life more enjoyable.” The stylish products use insulating and abrasion and light resistant neoprene – perfect for carrying laptops and wine bottles.
Laptop cases range from 5,250 yen to 7,560 yen, and bottle totes from 1,890 yen to 2,310 yen.
© Japan Today
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wanderlust
Nothing new here....most of the wetsuit makers at beach resorts around Asia offer neoprene wine bottle carriers, I've had mine over 15 years, along with a neoprene jacket.
nath
What this means is that if you are caught in a down pour, you will weigh a lot more than before. Neoprene loves water in order to create a thin film next to your skin to keep you warm.
nath
Why call it a tote? It's a bag.
LIBERTAS
Liquids and expensive, highly sensitive electronic computer equipment just don't go together well.