Mello Yello returns to Japan
Coca-Cola Japan has reintroduced two classic soft drinks as part of a retro summer campaign. The drinks to be reintroduced are Mello Yello, a caffeinated, citrus-flavored soft drink first introduced on March 1, 1979 to compete with PepsiCo’s Mountain Dew, and Sprite, a lemon-lime flavored, caffeine-free soft drink, introduced in the United States in 1961.
The drinks will be reproduced in both flavor and packaging as similarly as possible to the originals to maximize on the recent cult of retro cool and passion for all things ‘80s. The price is 120 for a 350-ml can and 147 yen for a 500-ml PET bottle.