New Baby-G shock-resistant watch for women

New Baby-G shock-resistant watch for women

TOKYO —

The latest addition to Casio’s Baby-G line of shock-resistant watches for women is the BGA-151GG, which is based on a collaborative effort with the Korean girl pop group, Girls’ Generation, who are Baby-G brand ambassadors.

Girls’ Generation is a global phenomenon with a strong fan base in Asia, and its members are involved in a wide range of endeavors from singing to acting. Girls’ Generation embodies the “Tough, Cute and Cool” concept of Baby-G watches, and they have been Baby-G brand ambassadors since July 2012.

The BGA-151GG watch features a fashionable big face that stands out stylishly on the wrist and is available in a choice of three colors: black, red, and white. The black and red models feature gold highlights, while the white model features pink highlights, reflecting the active, pop image of Girls’ Generation. The watch comes with special packaging that features the signatures and photos of the members of Girls’ Generation, and an exclusive notebook with Baby-G and Girls’ Generation printed on the cover, making it the perfect model for collectors.

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