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Japanese cosmetics brand Kanebo Evita is releasing a new facial cleanser called “Beauty Whip Soap” which dispenses foam in the shape of a delicate rose. Sounds like something positively out of a shoujo manga series, right?
The idea for the product was hatched when a Kanebo employee mused that an artistic 3-D facial cleanser could be appealing. Fast forward to the present, and watch the commercial below anticipating its major release on September 1.
The dispenser is quite easy to use–simply push down on the buttons on both sides of the container and watch as a foam rose blooms before your eyes. Swipe it off the tube and take a moment to admire its elegance in your palm before ceremoniously smooshing it against your face.
We sense that this “Beauty Whip Soap” will be a major hit with the ladies — and the men! What better way to prove your manliness than with a rose-themed cleansing routine every now and then? If sales go well, perhaps we’ll even see foam-dispensing cherry blossoms, fruits, or even Pikachu in the not too distant future!
Source: Kai-You
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© Japan Today
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