Sunday May 27, 2012

Reaping the rewards

Reaping the rewards

Most readers probably have cell phones with the ability to store electronic money, travel passes and the like. However, we’ll bet few use the other function the RFID chip allows: the ability to store shopping loyalty points.

That’s sure to change later this year if a trial being conducted by NTT Communications bears fruit. NTT’s Gyazapo software can hold point cards from up to 100 shops on a standard phone in just one Java application. Gyazapo beats existing applications on numbers alone, as the others are all store-specific, meaning a phone can hold only two or three. Packing the equivalent of dozens of plastic cards into a single button-press, therefore, is clearly going to appeal to a lot of thrift-conscious shoppers with bulging wallets. (Metropolis)

  • 0

    cwhite

    unless of course you want to control the flow of personal information

  • 0

    electric2004

    And somebody will find a way to hack this Java application. For example to send some of customers points to a special place, where they are collected, for this somebody's purpose.

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