Sony’s new Cyber-shot has it all

Anyone in the market for a non-pro digital camera has such a bewildering array of choices that it’s tempting to select a model that takes whatever kind of memory card you happen to have lying around. Alternatively, a camera with its own built-in storage, like Sony’s new Cyber-shot T700, might just choose itself.

The 4GB of flash memory inside is complemented by the usual range of features found on any modern digicam: smile tracker, anti-shake and a large touchscreen on the rear instead of actual control buttons. At 45,000 yen, the T700 isn’t far off DSLR price territory, but beginners will probably find it eminently more suitable than all those knobs and dials. (J Mark Lytle/Metropolis)

External Link:http://www.bit.ly/cybershot

8 Comments

Scrote at 08:13 AM JST - 9th September

Doesn't look like it has a zoom lens and that's big money for a snapshot camera these days.
Pozzy at 11:34 AM JST - 9th September

Scrote: Are you serious? I have a feeling you haven't been camera shopping in multiple years. Even back in 2003 there were a multitude of cameras that were thin and had 3 and even 5X power zoom.
MarkBellis at 01:38 PM JST - 9th September

It does have a 4x zoom - the price isn't that high, since it does have features like it waits for you to smile to take the snap and it takes two shots to compare them to find the one when you don't have your eyes shut - I think it's aimed at parents with fidgety kids. One thing that's annoying is that it uses the Sony Memory Stick as a card rather than the much easier to find sd card.
TokyoGas at 01:45 PM JST - 9th September

Flash memory sounds good in a pinch, but the SD card is easier to use.
papasmurfinjapan at 02:41 PM JST - 9th September

Good for Sony. But I think I'll stick with my Canon.
dennis0bauer at 03:21 PM JST - 9th September

papasmurfinjapan i agree, but i stick with my nikon :p
atpw1 at 01:44 PM JST - 10th September

The zoom in the Sony and several other ultra compacts use a folding lens system. The lens moves inside the camera body so it doesn't extend out of the body. The price is pretty reasonable too for the feature set. I remember buying the first gen Sony T1 for 60,000. Good camera and the picture quality was excellent. Only missing image stabilization.

As for approaching the price point of a DSLR, I don't know what kind of DSLR (not second hand) you can buy for 45,000 but I suspect it'd be the cheapest entry level DSLR without a kit lens.
Notginger at 01:02 PM JST - 11th September

I think I'll stick with my Box Brownie. Now where did I put it? It's so tiny I keep losing it.