Tomato juice with a sour kick
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Tomato-based food manufacturer Kagome has released a new brand of tomato juice. Fruity Tomato comes mixed with a dash of lemon to give the product a slightly sour kick. The drink contains 60% real tomato juice. The lemon masks the tomato smell of traditional tomato juice.
Kagome says the drink is easy to consume even for those that dislike the taste of tomatoes.
The juice, aimed at middle-aged women and other consumer groups who tend to dislike regular tomato drinks, comes in a 777-gram pack and retails for 325 yen.











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17 Comments
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0
Sarge
I'll try it, but I doubt I'm going to like it. If the lemon masks the tomato smell, what good is it?
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paulinusa
60% tomato juice, lemon and lot of what else?
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lostrune2
Let us know how it tastes really like.
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Sarge
"Let us know what it tastes really like."
Of course will I.
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pamelot
Add ice, celery stalk, Grey Goose...
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pamelot
BTW, JT- " Tart" would be a better description. "Sour" in a tomato drink is not appetizing...
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Noripinhead
Didn't know middle-aged women tend to dislike tomato drinks. So tomato juice is a middle-aged man's drink, is it?
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gaijinfo
I tried some of this last weekend. Pretty good. Then I went to supaa, bought a jug of tomato/veggie juice, and a bottle of lemon juice, and made my own.
I like tomato juice, but with a couple shots of lemon, it makes it perfect.
Edit: I'm not sure if I tried this brand. It was a different brand, but it still had tomato and lemon. Anyway, good mix.
Kind of like back when they discovered peanut butter and chocolate.
You got chocolate in my peanut butter!
You got peanut butter in my chocolate!
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Maria
Good stuff - I've been drinking this (tomato juice with lemon) for years! Make your own, it's easy. take some tomato juice (non-sodium), and pour it over ice. Add some drops of lemon juice (freshlysqueezed or from a bottle). Stir. Drink. I wouldn't buy this new product precisely for the reason that you can make it yourself. And indeed, what is the other 40%? Water I suppose.
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paulinusa
Maria: And/or a sweetener.
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pokkuriman
RE: The drink contains 60% real tomato juice. The other 40 percent is sugar water sugar water sugar water, and stabilizer fluids for long shelf life, and this product is also full of sodium and great for inducing diabetes, which apparently, Japanese pancreases are immune from. SIGH.
RE: The lemon masks the tomato smell of traditional tomato juice. So why even drink it if you don't like the smell of tomahtoes. Sheesh?
This is product surrealism on a postmodern silliness scale. What's next? Water that does not taste like water for people who do not like the smell of water? Oi.
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mrsynik
Isn't this why Tomato Juice was created in the first place? No other reason to drink something that's equivalent to soup.
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HumanTarget
I think tomato juice is traditionally seen as a man's drink in Japan, because it does have a pretty strong taste and the "busy salaryman" needs to get his vitamins in a convenient drink format. But this is by far not the first product to try to appeal to consumers by cutting back the "tomato" aspect. About half of the vegetable juices on the shelf are mixed with some type of fruit.
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Nessie
You are almost ready to be entrusted with the secret ingredient of my secret ingredient juice. And then you will fulfill your destiny and take over the juice bar just as I took it over from my father who took it over from his father who won it from a friend in a game of mahjong.
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paulinusa
Nessie: I'll have some of what you're drinking.
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Nessie
Did you not see Kung-Fu Panda?
Moderator: Stay on topic please.
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