Take our user survey and make your voice heard.
new products

Umbrellas change patterns when wet

3 Comments
By Casey Baseel, RocketNews24

Unless you’ve got a bitter aversion to the cold, odds are you’ll find early summer to be the least pleasant time of year in Japan, weather-wise. Not only is it hot and muggy, it’s also the country’s rainiest period, and just about any time you’re stepping outside you’ll want to carry an umbrella with you.

Thankfully, there’s a way to make the rainy season a little more enjoyable, as a new line of Studio Ghibli-themed umbrellas means a summer squall is just the beginning of a Totoro hunt as the beloved forest spirit magically appears on the umbrella’s fabric when it gets wet.

Benelic, the operator of the awesome Donguri Kyowakoku chain of stores that are stuffed with Ghibli merchandise, has put out a press release announcing a pair of umbrellas featuring characters from two of the studio’s biggest hits.

First up is the My Neighbor Totoro Mysterious 24-Spoke Umbrella Totoro Clover. Umbrella connoisseurs in Japan generally believe the more spokes the better, and the extra sturdiness does do a lot to justify the 3,500-yen price tag.

But the bigger draw for anime fans is no doubt the embroidered Totoro that accentuates the simple design. Well, actually, the umbrella isn’t quite as understated as it at first appears. Once it gets wet, a whole slew of Totoros, and clovers too, appears on the navy blue portion of the material.

While Totoro’s status as the most famous (and cuddliest) Ghibli character makes him the company’s de facto mascot, the film that brought the studio its first Academy Award was "Spirited Away," which is also getting its own special pattern-changing umbrella in the Spirited Away Mysterious Umbrella No-Face, identically priced at 3,500 yen.

Taking over for Totoro is No-Face, who silently looks to the heavens in anticipation of raindrops. Once they start falling, more copies of the taciturn creature, as well as the Radish Spirit and coal-lugging Susuwatari, reveal themselves on the umbrella’s maroon field.

If you’d prefer something more compact, both patterns will also be available for 3,300 yen in collapsible versions.

Both items go on sale at Donguri Kyowakoku locations in July, and will also likely be available through the chain’s online shop. Should you decide to pick up one of these special umbrellas, though, you’ll want to make doubly sure no one swipes it.

Source: Benelic press release

Read more stories from RocketNews24. -- Japanese company hopes to reinvent the umbrella with “Unbrella” -- Special umbrella has black cats that come out in a storm to brighten your rainy days -- Now on sale: The Kiki’s Delivery Service Broom, officially licensed by Studio Ghibli

© Japan Today

©2024 GPlusMedia Inc.


3 Comments
Login to comment

Umbrellas... dangerous instruments ! (I prefer to wear "rain-wear" myself !)

0 ( +0 / -0 )

"the beloved forest spirit magically appears on the umbrella’s fabric when it gets wet" - article

Hang-on, every umbrella is an advert and they're all free because of the ads? Lovely.

0 ( +0 / -0 )

Umbrellas have been around for many years that show neat stuff when wet. This is not new technology at all.

0 ( +1 / -1 )

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites