Veggie-inspired KitKats

When it comes to snack foods, Japanese companies consistently cook up flavor combinations that would have the rest of the world running for the bathroom. Case in point: a new series of fruit- and veggie-inspired KitKats from Nestle. Some, like sour orange and mango pudding could, in theory, pair well with chocolate.

An “ume-shitake” flavored bar, spotted at our local convenience store in recent weeks, had us raising our eyebrows, but the latest offering really takes the, um, cake. Partnering with beverage company Itoen, the newest KitKat is a “vegetable-enriched” bar made with white chocolate plus apple and carrot flavorings. …Yum?

Metropolis magazine

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Latest 15 of 19 Total Comments Show All

scareglow at 01:01 PM JST - 13th September

f.e. the indian cuisine has sweet carrot, and don't forget carrotcake, so that's not that much of a surprise
Ranger_Miffy at 02:35 PM JST - 13th September

KitKat in Japan never ceases to amaze me. Most of them are pretty god. Let's see, what's in my freezer...Oh, look! Apple Vinegar KitKat and, uh, looks like Ume Soda KitKat. Full marks for creativity.
jackseoul at 04:22 PM JST - 13th September

Is this an experiment in new flavouring methods or is it for health purposes? You have to cover the veggies with chocolate before people will eat it? Thanks for nothing!

@Bambigirl,

They can make seafood flavoured ice cream, but I don't have to eat it. Last thing I need is some crunchy tobiko caught between my teeth! Oh, and picking out eel bones make me cringe!!!
gogogo at 05:48 PM JST - 13th September

Instead of making something people like they sell their products based on people will try something once and recycle.
Azrael at 11:34 PM JST - 13th September

I wonder if they have kitkats with tomato and purple cabbage. That would be interesting.
Hephatsheput at 05:46 AM JST - 14th September

stoopid
biglittleman at 07:27 PM JST - 14th September

The strawberry KitKat is good!
zaichik at 06:44 AM JST - 15th September

KitKat really have done some weird and wonderful flavours, haven't they? Apple and carrot isn't a bad combination, but ume and shiitake doesn't appeal, much as I love ume.
Ukhti at 07:21 PM JST - 15th September

I think I'll pass on this one, thank you very much.
moonbeams at 12:14 PM JST - 16th September

i love these things

but i don't like kitkats, nor junk

but i love these ideas and try them all
DenDon at 12:16 PM JST - 16th September

you don't like kit-kats but still buy them. the ideal consumer, they must dream about people like you in Nestle HQ
Ranger_Miffy at 12:22 PM JST - 19th September

Where's the wasabi KitKat???
ChrisBiggins at 08:19 AM JST - 20th September

YUcky wucky . Just the original for me please darlings.This sounds horrid!!!
trente_sylphs at 10:41 PM JST - 22nd September

hmm... i think i'd like to see a mochi flavour kitkat.. Come on Nestle, lets quit being so uber creative and actually make something worth eating~!!
mrhog123 at 04:41 PM JST - 25th September

Uni Kitcat anyone?