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This new salty Fanta has been developed to help protect drinkers from summer heatstroke.
In Japan, nothing says summer like the taste of a plump red watermelon, and here the juicy fruit is often enjoyed with a sprinkling of salt. This tantalising flavor combination is now the highlight of Coca-Cola Japan’s next drink to be released as part of its Fanta line, with the new “Watermelon + Salt” variety coming to stores across the country on 4 July.
The 490-milliliter bottle is set to retail for 140 yen, while the larger 1.5-liter bottle will be on sale for 320 yen.
In a first for the popular brand, the drink combines the fruity, refreshing flavor of watermelon with 460 milligrams of salt, in order to protect drinkers from heat stroke, which typically peaks in July and August every year. The consumption of water, salt and sugar are said to be the key components in treating heat stroke, as the body loses moisture and essential body salts through perspiration.
And because this is Japan, the new beverage can be purchased in an adorable package that fools the eye into thinking you’re taking home a box of watermelons (photo below).
If you’d like to taste the salty drink before the July 4 release date, the company is holding a special Twitter campaign on the official Fanta website, offering a free box containing two 490-milliliter bottles of the new drink to 1,000 lucky customers.
Source: Coca Cola Japan
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© Japan Today
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kohakuebisu
The Japanese diet is already very high in sodium. It goes way beyond any of the recommendations given in Western countries. So I find it amusing that Japanese companies are putting extra salt into candies and soft drinks for consumption over summer so that people get more. Amusing because I think a lot of the "you mustn't do that" advice about food is probably wrong.