Sunday May 27, 2012

JAPAN NEWS AND DISCUSSION

Wine Spritzer

New Products Dec. 29, 2011 - 05:25AM JST ( 6 )

Kirin will launch a new drink early next year, called Wine Spritzer, which is white wine with soda water, especially popular in Europe.

The alcohol percent is 6%. Price: 148 yen for 350 ml can.

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6 Comments

0

some14someDec. 29, 2011 - 07:48AM JST

Unless Kirin's Lager Beer sales improve i don't see winewater is going to sell at this price.
1

NessieDec. 29, 2011 - 08:01AM JST

So...sparkling wine cooler. The 1980s called and they want their panty remover back.
0

johninnahaDec. 29, 2011 - 08:45AM JST

Heaven help us!

Wine spritzer!

Kirin has really gone down the tubes in recent years.

Ichiban shibori used to be good and they had a magnificent stout.

The stout was unique and sadly missed.

Maybe they are trying to push Suntory down from top position in the mediocrity ratings.
0

FoxieDec. 29, 2011 - 10:26AM JST

That's what my grandma used to drink, it is called 'Vin Vichy'. Unless they use real Vichy Celestins mineral water, it won't taste good.
0

m5c32Dec. 29, 2011 - 03:43PM JST

Well, with shrinking budgets the regular beer market going down hill fast and getting hollowed out by third category biers, I guess beer cos had to try something.
0

johninnahaDec. 30, 2011 - 01:19PM JST

I see the desperation and need to try something new.

How about adding to the growing "beer with taste" market.

Microbreweries boomed for a while, but crashed, probably because the major breweries "advised them on brewing techniques," and probably were behind the tasteless crap that was largely the product of "jibi-ru," factories. However, some held on and there are some excellent Japanese microbrews around.

Kirin EASILY has the skill, facilities and know how to product good, hand crafted beer.

There isn't a huge market. but it's growing.

Why don't they produce beers with taste, that would be a new thing!