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Rolls-Royce Asia-Pacific Regional Director Paul Harris presents the new coupe Wraith in Tokyo on Thursday. Wraith is said to be the most powerful model in the history of Rolls Royce, with a 6.6-liter, twin turbo-charged V12 engine. Delivering 624 bhp with 800 Nm of torque, it powers from 0-100 kph in 4.6 seconds. Its fastback body design is inspired by Rolls Royce's grand tourers from the 1950s and '60s. The new Spirit of Ecstasy Rotary Controller features a touchpad, so you can access the Internet and music with a swipe of your finger or call up contacts and directions. The touchpad also has a pull and pinch function so you can zoom in and out just as you would on a smartphone. For even more convenience and safety, you can send emails and texts simply by using your voice. The Wraith, which will sell in Japan for 31.95 million yen, is expected to start rolling out toward the end of the year.

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29 Comments
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Sorry, it ain't going to sell. The steering wheel is on the left. Can't sell a LHD car in Japan, right? (And it's British. LOL!)

-18 ( +0 / -18 )

Can't sell a LHD in Japan? Do you actually live here Jeff? I suggest you take a look outside at probably half of the Mercs, Bentleys, Ferrari, Porsches etc on the street, a lot of them are LHD. There is a always a market for this kind of thing in Tokyo. If there wasn't RR wouldn't have a presence. Less of your Rascist slurs boy.

0 ( +0 / -0 )

Jeff - On the contrary, it' much better, because the driver can jump out and open the door very quickly without having to go around the car!

1 ( +2 / -1 )

My car is steered from the left side and it is quite handy, specially in narrow roads. 31 mil sounds very low, maybe base price with no options, license or registration.

0 ( +1 / -1 )

@JeffLee - Have you ever been to Japan? Far too many LHD cars here. Yes, RR is British, sadly German owned but Cornes will easily sell their quota in Japan, @SauloJpn - You need a LHD drive cars to negotiate narrow roads? Can't you judge the width of your car without sitting on the left side?

4 ( +5 / -1 )

Just been looking at some of the reviews - quite a car indeed. What about this for starters? "Satellite Aided Transmission (SAT). This processes GPS data to predict the driver's next move and automatically select the right gear for the road ahead."

Not sure about the suicide doors though.

See netcarshowDOTcom

1 ( +2 / -1 )

Not very eco, is it? And I can buy a small house for 31.95 million yen. But then...

"you can send emails and texts simply by using your voice"

Wow! No more keyboards or touch screens! This is amazing!

1 ( +3 / -2 )

This is the direct competitor to Bentley's Continental GT, but it's about 10 years too late. The Showa-period Wraiths were a LWB saloon, so I wonder why they didn't resurrect a coupe name for this car like Corniche or Camargue?

1 ( +3 / -2 )

Rolls Royce gives specs? I thought the traditional answer for the question how many hp the thing has was "enough". Guess I believed an urban myth.

0 ( +1 / -1 )

That's a mean chuck of metal. WIth all the bloody traffic lights in Japan, though, the driver of this Roller will be stop-starting at the same pace as all the Suzuki Alto drivers, while consuming gallons more high-oc.

1 ( +2 / -1 )

Baibaikin- I doubt anyone who can afford this would prefer to sit in a suzuki alto

-1 ( +3 / -4 )

@Harry-san, any person who has driven a left handle car in Japan knows of its benefits, one of the most notable is being able to negociate narrow roads with more ease. Since imported cars tend to be wider these few inches you can use makes a big difference. As for the negative: parking lot tickets!!!

0 ( +1 / -1 )

@hoserfella I don't doubt it. I imagine riding in the RR is somewhat less 'biscuit tin'-like than the Alto.

0 ( +1 / -1 )

That's what my house cost here. What's with those ugly headlights ?

-1 ( +1 / -2 )

JeffLee, Rolls-Royce is no longer British. It is German and part of BMW. Even when it was a British company models sold here were often LHD as Japanese thought LHD looked foreignand wanted their foreign car to look foreign.

The touchpad does not sound like a safety device. You have to look at touchpads carefully to touch the right spot, not something you should be doing while driving.

Anyway, I suppose the owner of the car would send an email from his telephone or computer. Does the owner of a Roller drive it himself or have a chauffeur?

0 ( +0 / -0 )

I had a Silver Wrath II for a short time in England a significant number of years ago. It was a big comfortable car, definitely not a drivers car though, more suited to sitting in the back seat. Great for touring. I traded it for two Princess Limousines and a Land Rover. Go figure.......

0 ( +0 / -0 )

Don't like the name, but it could be a great vehicle.

0 ( +0 / -0 )

Parking lot tickets can be a problem for left hand drive vehicles in Japan, but if you look closely at the toll gates there is one tucked off to the side for left hand drive vehicles. I have owned two left drive vehicles in Japan and both were of Land Yacht size, '74 Cadillac Eldorado convertible for example. It is easier to drive a left hand drive tank here, you are on the curb side and can judge the millimeters you have between your mirror and the utility pole you are squeezing by. In England, I had a right hand drive car, and passing a lorrie or any tall vehicle was a challenge, you could not see the road ahead, and getting far enough over to peek, put you in a head on collision posture.

0 ( +0 / -0 )

Fun fact: The average Rolls Royce customer spends $90,000+ on options...

2 ( +2 / -0 )

Rolls-Royce is no longer British.

It was founded in Britain and its cars are made in Britain, where the steering wheel is on the right.

My original post -- with 11 "bads" -- was in reference to all those posters on this forum who have previously said American automakers can't sell in Japan because they can't be bothered to put the steel wheel on the right, not because of non-tariff barriers, etc. So I guess they were wrong, eh?

-5 ( +0 / -5 )

Fun fact: The average Rolls Royce customer spends $90,000+ on options.

I guess if you have more money than sense you have to find creative ways to waste it. I can't wrap my brain around spending that kind of money for an automobile... other than the fact it will depreciate at a nose dive rate so some poor slob like me can afford it.

0 ( +0 / -0 )

@JeffLee: I think your comparison is being a little petty. America doesn't make anything like a Rolls Royce, or a Bentley, or even a Porsche for that matter. American cars don't sell here, beacuse, frankly, they are rubbish. All Moulded plastic and gas guzzling engines.

-1 ( +1 / -2 )

@theResident-san I agree with yor statement that Ameshya are not good. And no they will not sell here! But when you look at SUVs or pickup trucks the American ones are so much cooler than the rest!

0 ( +1 / -1 )

@Saulo: I totally agree :) However, not exactly practical for the roads here. I am of course, not referring to all American Cars, but your bog standard 4 door family car or mid size SUV....truly awful.

-1 ( +1 / -2 )

I am of course, not referring to all American Cars,

Yes you are. You stated: "American cars don't sell here, because, frankly, they are rubbish."

However, not exactly practical for the roads here.

And the 6.6 liter turbocharged engine Rolls in the pic IS practical for the roads here? The US-made Cadillac ATS, GM's top-of-the line luxury sedan, is available with a 2 liter engine. I guess that kind of compact size and efficiency isn't so "practical" for Japanese consumers, eh? LOL.

-1 ( +0 / -1 )

The US-made Cadillac ATS, GM's top-of-the line luxury sedan, is available with a 2 liter engine. I guess that kind of compact size and efficiency isn't so "practical" for Japanese consumers, eh? LOL.

http://www.yanase.co.jp/cadillac/ats/

I guess we'll see. Reasonably priced too.

1 ( +1 / -0 )

No - Jeff, you are simply wrong. Go and sit in the Rolls, drive the Rolls, enjoy the Rolls. You don't produce a car of note that can replicate what the Rolls has. The hand stitched leather, the hand built engine, the sheer luxury of the car. That is why people (including a good proportion of rich Americans) will buy a Bentley, a Rolls, a top range S series Merc etc. It doesn't matter if its suitable for the Japanese roads - The American motor industry cannot DESIGN,MANAFACTURE or SELL a car that will ever be worth 32 Million Yen in Japan. They are, frankly RUBBISH! If you have that kind of money to spend on a car what are you going to spend it on, a Rolls Royce or...mmmm, a Cadillac made out of plastic? Please respond with a sensible argument.

-2 ( +0 / -2 )

Go and sit in the Rolls, drive the Rolls, enjoy the Rolls. You don't produce a car of note that can replicate what the Rolls has. The hand stitched leather, the hand built engine, the sheer luxury of the car.

Yes, the Rolls is unparalleled as a place to sit.

1 ( +1 / -0 )

It doesn't matter if its suitable for the Japanese roads

So...some brands are more suited for Japanese roads than others? LOL. I assumed you were citing technical factors: size, weight, fuel efficiency, etc., and not simply the price point!

Go and sit in the Rolls

I have many times. Growing up, my father owned two over the years, actually they were Bentleys that had been rebadged Rolls: The S1 (Silver Cloud) and R (Silver Dawn). Great cars, but I wouldn't recommend them for the streets of Tokyo.

-2 ( +0 / -2 )

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