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Lux PHOTO BY SATOMI HONDA

Wednesday 08th July, 07:00 AM JST

Singer Hiromi Go, 53, center, poses with the eight semifinalists of the Lux Shine Audition. The winner will earn the chance to star in a LUX hair product commercial next year along with a Hollywood actress, as well as score a scholarship. Go offered some words of wisdom to the women on surviving in the world of show business, as this year marks the 38th year since his debut. “I’m like a 24 hour hot-water supply system,” he declared when asked if he ever takes a break. “I’m always on, never off.” Each contestant has been provided with a 100 million yen “hair insurance” in order to maintain their luscious locks throughout the competition. You can vote for the woman of your choice online at http://www.luxfilm.jp/ until July 31.

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Latest 15 of 33 Total Comments Show All

  • TokyoHustla at 05:47 PM JST - 8th July

    I don't really see what I like her. Can we get 8 new finalists?

  • Netgaijin at 07:27 PM JST - 8th July

    The third from the left. She wins. Her name is Maria.

  • UdaMan at 07:30 PM JST - 8th July

    Second from right. Done and done. Thank you, ladies; Mr. Go, nice shoes, now goodbye.

  • Netgaijin at 07:31 PM JST - 8th July

    The guy says he is a geezer (geyser)... ;-)

  • Netgaijin at 07:39 PM JST - 8th July

    Sorry, she is Myah. She is just 20 years.

  • nandakandamanda at 07:43 PM JST - 8th July

    The two on the left are the wrong way round.

  • Pukey2 at 09:44 PM JST - 8th July

    Is Lux now into the oyaji plastic surgery business now?

    BTW how refreshing to see Japanese women with NATURALLY looking hair and none of that cheap dye job which seems to be so ubiquitous.

  • OhioDonna at 11:48 PM JST - 8th July

    The contestants' hair looks mighty thin to me, especially the lady on Go's left. There is one who is not smiling. They are all rather good looking.

  • jeffrey at 12:05 AM JST - 9th July

    abromofo at 02:18 PM JST - 8th July Not one of them is standing in that funny pigeon-toed manner that westerners love to criticise Japanese girls for doing. Maybe it's gone out of fashion?

    That's because they are dressed and posed in a Western fashion - soto/uchi, tatemai/honne. You know, right?

  • A_cross at 01:51 AM JST - 9th July

    Mr. "Always on, never off" Go has found some very attractive ladies. The girl on the right however looks a bit unhappy. I would be glad to cheer her up. Perhaps someone twisted up her bronze-silk dress just a little too tightly?

  • CultureChange at 02:04 AM JST - 9th July

    What a line up. Japanese girls are top shelf. The one on the far right needs a smile. The two girls immediately right and left of Hiromi are the most beautiful, but beauty lies in the eye of the beholder.

  • tokyotom at 02:20 AM JST - 9th July

    old purple thunder has got a lazy eye, or too much batting of the eyelashes

  • zurcronium at 03:41 AM JST - 9th July

    Lather, Rinse, Repeat.

  • Crokk at 04:11 AM JST - 9th July

    I like 4th from the left

  • TokyoJake at 04:43 AM JST - 9th July

    Such beautiful woman! Hiromi looks like a pimp.

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