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Nice putt SANKEI

Wednesday 11th November, 08:56 PM JST

Reiko Aoyama, who is lingerie maker Triumph’s image girl for 2010, holds the new Nice Cup in Bra, designed to appeal to Japan’s busy golfing women. The green corset-style garment can be removed and unrolled to create a 1.5-meter-long putting mat. When the user sinks a putt into one of the cups, a built-in speaker pumps out a congratulatory “Nice shot!” The bra also features pockets for extra golf balls and tees, and a detachable flag pin that serves as a score pencil. The bra set comes with a skirt with the words “Be Quiet” printed on the rear, which doubles up as a flag for use on the course.

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Latest 15 of 40 Total Comments Show All

  • gogogo at 02:17 AM JST - 12th November

    In order to use it.... woohoo topless golfers!

  • CultureChange at 02:34 AM JST - 12th November

    That is a nice belly button

  • usaexpat at 02:56 AM JST - 12th November

    Designed to end up in another edition of "wackiest Japanese Inventions". I wouldn't mind helping her unroll that though.

  • Wolfpack at 04:02 AM JST - 12th November

    The Japanese are good at campy novelty items - especially when they can be paired with a cute girl.

    Be Quite: http://www.daylife.com/photo/0e395DDeOx0nx

  • mummet at 04:54 AM JST - 12th November

    the increasing over commercialization of Golf as companies seek to jump on the band wagon of female golfers will inevitably help destroy the game.

    Immature girls buying into golf for the cheap accessories rather than any actual interest in the game is not good for it. This is a prime example

  • sydenham at 05:07 AM JST - 12th November

    looks to me like a pot shot at both the golf and the fashion industries.

    I think they hit a hole in one. "nice shot," indeed!

  • nicklin2005 at 06:16 AM JST - 12th November

    What can I say .... only in Japan.

  • blvtzpk at 06:30 AM JST - 12th November

    Another (funnier) pic fro the promo here.

    http://www.daylife.com/photo/0e395DDeOx0nx

  • blvtzpk at 07:31 AM JST - 12th November

    Oh, I forgot to say this promotion is par for the course in Japanese advertising, but I think they got a birdie rather than an eagle here.

  • usaexpat at 07:43 AM JST - 12th November

    Golfing would be a lot more interesting if there were topless girls involved.

  • SneakyD at 09:46 AM JST - 12th November

    so...that means for them to putt, and put up a sign to get people quiet... they would have to completely strip right?

  • lostrune2 at 08:12 PM JST - 12th November

    This would be a perfect Xmas gift for the corporate CEOs and their OLs. They could do their ditty in the office and play putt-putt as well, instead of doing work.

  • Icantbelieveit at 06:58 AM JST - 13th November

    I don't think I would want it saying "nice shot" while I'm getting it on with my now naked OL, hey but what do I know. Perhaps having a rooting section would add a "boost" to the fun!

  • UrinalGum at 07:56 AM JST - 13th November

    I'm glad I'm not the only one who thinks this is a terrible idea. But, I'm certain there are plenty of Japanese businessmen who will buy this for their wives, who will then store it in a closet to be forgotten forever.

  • pathat at 11:39 AM JST - 19th November

    There should be pictures like this on Japan Today every day.

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