Richard Gere › Japan Today: Japan News and Discussion

Monday 02nd June, 07:19 AM JST

Richard Gere, in a scene from his latest movie, “The Hunting Party,” appears on a Tokyo subway poster advertising Dandy House. In the movie, Gere plays a journalist on the trail of Serb war criminals. The connection between the movie and Dandy House—a chain of esthetic salons for men—remains unclear.
PHOTO BY ERIKA ARAGON

15 Comments

thebottomline at 08:43 AM JST - 2nd June

All the old actors are dominating the theaters recently..Stallone...Ford, now Gere. I guess Viagara does more than help out with one's love life!
blvtzpk at 08:45 AM JST - 2nd June

The connection between the movie and Dandy House—a chain of esthetic salons for men—remains unclear.

Perhaps the connection is that Gere is the 'public face' of Dandy House. Nobody at JT has seen his advertisements for the company, I guess.
franz75 at 08:45 AM JST - 2nd June

the missing link: the "ambassador of good will" that has nothing to do with the movie and actors.
blvtzpk at 08:52 AM JST - 2nd June

In fact, a search of JT's archives using Google reveals this:

Looking debonair with his silvery hair, Gere is also appearing on posters and in ads for men's esthetic company Dandy House.

http://archive.japantoday.com/jp/newsmaker/240
Sarge at 09:16 AM JST - 2nd June

I hear you can have a dandy time in a Dandy House.
smartacus at 09:21 AM JST - 2nd June

Yeah, but what's the connection between Dandy House and "The Hunting Party?" Do most Hollywood stars advertise a product in Japan in their movie persona? That would be like Harrison Ford advertising beer dressed as Indiana Jones.
blvtzpk at 09:26 AM JST - 2nd June

smartacus: Cross-promotion. The line between the actors and their movie personas is so closely connected (and probably blurred) for most people, so why not use it? Not saying that I approve of it, but it happens.
smartacus at 09:33 AM JST - 2nd June

blvtzpk I understand that, but is Gere that closely tied to his movie persona, which in this case, is a reporter hunting Serb war criminals? In other ads for Dandy House, they just use him as he is. I guess I just find it odd that they show Gere in a scene from a very serious movie, as if to imply there is a connection between the subject matter and Dandy House.
blvtzpk at 09:49 AM JST - 2nd June

I guess I just find it odd that they show Gere in a scene from a very serious movie, as if to imply there is a connection between the subject matter and Dandy House.

You have no argument with me there at all! I could just imagine control-freak directors like Kubrick (who wanted complete say over every aspect of their films - including movie posters) being asked "Sure, sure, Stanley. And we'll just put this blurb for Chanel No.5 under her image in the Eyes Wide Shut promo pics. What? You don't like that idea? But they've paid her millions! Come baaaack!"

Undoubtedly Dandy House have been able to have this leverage with 'their boy Gere' in the case of this movie. DH might also be underwriting part of the promotion costs, if not all!
Wottock_Hunt at 11:50 AM JST - 2nd June

bollocks
conqueror_of_Uranus at 03:57 PM JST - 2nd June

Do most Hollywood stars advertise a product in Japan in their movie persona? That would be like Harrison Ford advertising beer dressed as Indiana Jones.

Funny you'd mention that. I totally recall (pun intended) Ah-nold SchVartzn-eeger doing some beer ads. One in his "Predator" do-up, another as the Terminator.
conqueror_of_Uranus at 04:01 PM JST - 2nd June

Let's not forget, Bruce Willis pumping Eneos gas in a costume resembling the oil rigger suit from Armageddon.

Kiera Knightly dressed as buchaneer for, some product that escaped my memory.

Almost every sports star in their uniform.
blvtzpk at 08:57 PM JST - 2nd June

bollocks

Zippppp!!!
Weasel at 10:30 PM JST - 2nd June

Wasn't Richard Gere an actor at one time?
OssanULTRA at 05:09 AM JST - 3rd June

What a crappy movie this was.