Sony Corp Chairman Howard Stringer, center, poses with the ambassador of Cameroon (2nd from left), the ambassador of Ghana (far right), soccer player Tsuyoshi Kitazawa (on Stringer’s left) and other officials at a press conference in Tokyo Wednesday to announce the “Public Viewing in Africa” project in Cameroon and Ghana during the World Cup (June 13-July 11). Sony will organize public viewing events in those two countries to show World Cup games as part of a joint project to curb the spread of HIV/AIDS.
Sony, together with the U.N. Development Program (UNDP) and the Japan International Cooperation Agency (JICA), hopes to raise awareness about HIV/AIDS in Africa through plays and quiz shows, which will be held on the sidelines of the screening events. Officials will provide counseling and HIV/AIDS testing to participants.
Sony on Wednesday also launched Earth F.C. (Earth Football Club) in Japan to support the project. Due to the poor conditions of soccer grounds in some African countries, balls don’t last very long, so Sony has developed a new durable soccer ball, called “Join the Team,” made of industrial-strength plastic from plants. It is 1.6 times stronger than current balls. For each 1,000 clicks on the “Earth F.C.” website (www.sony.net/earthfc), Sony will donate a soccer ball to children in Africa.