Actress Ayame Goriki, right, and actor Kei Tanaka, center, pose for a photo with former Environment Minister Yuriko Koike, left, during a kickoff event for the Super Cool Biz campaign in Tokyo on Friday. Cool Biz kicked off on May 1, and Super Cool Biz begins on Saturday, encouraging office workers to wear polo shirts and aloha shirts. The campaign is aimed at helping reduce electricity consumption in offices by setting the temperature on air conditioners no lower than 28 degrees Celsius.
© Japan TodaySuper Cool Biz
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23 Comments
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HaraldBloodaxe
But...but...less than a week ago they said...
http://www.japantoday.com/category/national/view/govt-says-it-wont-set-power-saving-targets-this-summer
Tessa
Wow, Ayame's quite the cutie. But have you noticed the three of them have the same hairstyle?
some14some
at qb house haircut, Y1,080.- each?
M3M3M3
Ahh.. yeah thats cute! Same lipstick shade too.
Knox Harrington
Hahahaaa!
Damn, Goriki looks good. Wouldn't mind to be in the same room as her even if the temperature was set over 28°. No necessity for aloha wear or polo shirts either...
WilliB
Cute as a button!
itsonlyrocknroll
Agreed their Coiffure shows uncanny resemblance, follically speaking formed into a instinctive defence posture more than a style, you know I think the air conditioning incorrectly set.
Patricia Yarrow
Jesus, 28 is too hot for a summer aircon. No one learns anything here, do they?
Jimizo
Do dodgy side-parts and aloha shirts cool you down in 28 degrees? My coworkers might laugh at me but I'm prepared to try anything.
Serrano
"The campaign is aimed at helping reduce electricity consumption in offices by setting the temperature on air conditioners no lower than 28 degrees Celsius."
Whoever decided this is an idiot. How many more years are office workers going to have to put up with this nonsense? I'm guessing many more years, lol.
Tessa
I've just noticed the exquisite folding fan on the left. I'm a fan of fans. I own several, and use them as fashion statements.
ReformedBasher
Quite practical accessory.
Tessa
Practical, elegant, fashionable. Occasionally you see even men using them (albeit more masculine versions in darker colours). This is one aspect of Japanese culture that I hope never dies out.
I'm not really enamoured of uchiwa, however. Especially those tacky plastic ones with ads on them.
M3M3M3
Oh but who can forget that feeling of winning the lottery when you are handed one of those cheap plastc ad fans on the hottest summer's days in August
I'm going to say it... they are fantastic.
Tessa
And I'm gonna go out on a limb and say that you're a man! Who likes watching girls tuck them into their yukata sashes in the summer.
KnowBetter
HA, 28c is what I leave the AC on at home when I go out.
28c at work just makes everyone except the office hens uncomfortable and sweaty. Once the office temps go above 22c, ANYONE doing real work will become uncomfortable. The IT department running around trying to fix problems in 28c will just be slow and sweaty. Been there, done that and the temps now don't go above 20c in our area so when we get back we can quickly 'dry out' before the next call out to one of the 'amazon like' floors at 28c. Nothing like having sweat running down your back and legs while at work in what is supposed to be an air conditioned building in the 21st century.
toshiko
Ms Koile was the first Japanese Minister of .... etc. On September 8, 2008, Koike launched her bid to become President of the LDP and became the first woman ever to seek the premiership in Japan's history She studied in Cairo and she is a rare Japanese who can communicate with Arabic people in Arabic.
gelendestrasse
Yeah, Koike-san is pretty sharp. In the US she'd give Hillary a run for the money for first female president.
ThonTaddeo
Toshiko, I was just about to mention Yuriko Koike's connection to the deserts of the Middle East. Just because she could happily endure the scorching temperatures of the Sahara Desert doesn't mean that every office worker in Japan should do it along with her.
What makes me most angry about "Cool" Biz is that it's one of those policies where the benefits are very easy to calculate (a lower electric bill at the end of the month), but the costs are much harder (how do you quantify sliggishness, lethargy, and sweatiness?).
Factor in Japan's love of self-sacrificing gaman and willingness to attribute suboptimal outcomes to insufficient gaman rather than actually solving problems, and you've got a recipe for many more years of sweaty indoor exhaustion. I'm tired already, and we've only had summer weather for a week.
M3M3M3
Ah yes, the law of unintended consequences,... a concept still foreign to Japan.
Like the time I was told to use only 1 paper towel to dry my hands instead of 2. I couldn't help myself and pointed out that all of the logging forests in Japan are artificially planted so using more paper will lead to more trees being planted,... needless to say, I won't be pointing that out again anytime soon.
globalwatcher
gelendestrasseMay. 31, 2014 - 01:44AM JST
Bhahaha!
She is the most unproductive politician you guys have today. She needs to be OUT!
wildwest
I still find it amusing that some people need to be told what to wear.
toshiko
polo shirts and aloha shirts ????? Maybe for people from North, I'd bet Kyushu and southern mainland people will tremble and shiver yet. Proper office suits work fine. You can take out your suit coat or wear.