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Domestic sales are a total disaster now. A car used to symbolize a dream. People used to work hard to buy a car. These days, nobody is saying that. No one thinks a car is cool anymore.

Atsushi Kawai, an auto analyst with Mizuho Investors Securities. He says manufacturers haven’t done enough to develop cars for the Japanese market, focusing instead on costs cuts and overseas models that sell in numbers. (AP)

3 Comments

  • smartacus at 04:48 PM JST - 1st April

    Look at the design of Japanese cars. They are awful. They look like boxes with wheels.

  • DanTheManInJapan at 04:57 PM JST - 1st April

    Ditto, for the most part. If car companies (and not just in Japan) would start making cool cars for the average consumer, people might start thinking cars are cool again. The endless stream of Prius-like knockoffs I see to work is a perfect example; hooray for fuel-efficiency, but I wouldn't be surprised at all to learn that the original blueprint was scribbled in crayon in a pre-school for "special needs" students.

  • DanTheManInJapan at 04:58 PM JST - 1st April

    Err... that should read, "...knockoffs I see on the way to work..."

    "Special Needs", right?

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