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In Japan, when a company apologizes, it is not necessarily an acceptance of guilt or blame.

Monday 11th August, 04:48 AM JST

Tohru Sakuwa, a former business journalist and author of several books on public relations. (Japan Inc)

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3 Comments

  • outofmydepth at 08:39 AM JST - 11th August

    apologies here are all form - no substance. how deep and how long the bow. then get on with whatever evil deeds they`ve been doing.

  • ReaganLegend at 08:40 AM JST - 11th August

    In Japan the company apologizes beacuse it was careless enough to get caught doing wrong. Hee Hee!

  • chibaman at 08:43 AM JST - 11th August

    The whole country is all form and no substance. Apologies don't have to be sincere, they just have to look sincere, and they just have to be done. At the earliest opportunity.

    Don't forget what the apologee was wearing, did he shave his head, how long was the press conference, and was his mum telling him what to say or not.

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