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Japan always had this huge, unnatural imbalance of sending out far more tourists than it took in. The situation is finally becoming more normal.

Thursday 14th August, 05:25 AM JST

Daisuke Tonai, a senior assistant manager at the Japan National Tourist Organization. He called the surge in Asian visitors an unexpected result of their Visit Japan program, a 2003 advertising campaign whose goal was to double foreign visitors to 10 million by 2010. While they initially envisioned planeloads of arriving Westerners, it was Asians who actually showed up. (New York Times)

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2 Comments

  • Pukey2 at 12:05 AM JST - 15th August

    it was Asians who actually showed up

    I wonder whether Japan prefers white westerners. The fact is, Asians are more interested in coming here and are closer too.

  • borscht at 05:26 PM JST - 18th August

    an unexpected result

    Advertising results in an increase in customers and this was an 'unexpected' result? Oh, I see, Asians don't count.

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