The earthquake reaffirmed that our daily lives are supported by ties with others. There are a lot of chances for businesses if they succeed to come up with a product that gives friends and families a chance to spend time with one another.
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Makoto Kameoka, author of “Modern Japanese’s Ties,” who has studied consumer behavior for 30 years. (Bloomberg)
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1
tkoind2
Yes, that is the answer. A "product" to get people to spend time with each other. Let's look at the profit motive to get people to "reconnect" shall we?
It is profoundly simple Kameoka-san. What Japanese people need to "spend time with one another" is a shift in culture that allows them to do so. Begining with the following easy to follow steps.
Stop over working people. Let people go home at a rational hour so they can spend time with family and friends.
Give people more time off to enjoy vacations and holidays with family and loved ones.
Don't work people more than 5 days a week. Weekends and days off give people time to spend with others.
Encourage people to become involved in community and to create ties to others in their area. This is dependent upon 1-3 first, but the nation should give added paid holidays to people who volunteer, get involved in community or charity programs.
Don't over work your children. Improve the quality of education and not the number of hours spent at school or in cram school. If kids are home, you can spend time with them and they with you.
Break down this wall between work and home so that they do not become isolated islands of reality. Again 1-3 get working people back home and into the community. #5 gets kids home too. Now, let work become supportive of family with more opportunities for company employees to develop community ties with each other.
No products required Kameoka-san. Marketing and sales are not the sole sum of human existence. Sometimes we just need a little common human sense and a little time.
0
some14some
well said, now let's hope Kameoka-san will study the above six points and write another book that will serve his purpose i.e 'profit' (=product) !
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