There is more potential for the men's skin-care market because more than two-thirds of men have never done any care.
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Otsuka spokesman Tadashi Kira. The company entered the men’s skin-care market in 2008 with a moisturizer and hired Keisuke Kuwata, 53, vocalist for the Southern All Stars band, to promote its products to his generation. (Bloomberg)





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LoveUSA
not in Japan. Men in Japan are like girls, twothirds of them. It is so difficult to find a real man these days, a manly man.
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neverknow2
I disagree. I believe they are girls, not like girls. It's not cool to be a macho man in Japan. And women like the skinny boys.
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