Sunday May 27, 2012

There is more potential for the men's skin-care market because more than two-thirds of men have never done any care.

Otsuka spokesman Tadashi Kira. The company entered the men’s skin-care market in 2008 with a moisturizer and hired Keisuke Kuwata, 53, vocalist for the Southern All Stars band, to promote its products to his generation. (Bloomberg)

  • 0

    LoveUSA

    more than two-thirds of men have never done any care.

    not in Japan. Men in Japan are like girls, twothirds of them. It is so difficult to find a real man these days, a manly man.

  • 0

    neverknow2

    Men in Japan are like girls

    I disagree. I believe they are girls, not like girls. It's not cool to be a macho man in Japan. And women like the skinny boys.

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