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This is a good example of how to preserve local scenery from excessive advertising, something that's been going on in urban areas for a while.

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Ritsumeikan University professor of urban planning Susumu Takada, referring to Shizuoka Prefecture's decision to revise standards for billboards around Mt Fuji to improve the view and increase the mountain's chances of becoming a UNESCO World Heritage Site. (Mainichi Shimbun)

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And then once the UNESCO designation comes, the big ugly billboards go back up again.

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