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We know low-priced burgers are popular, but at the same time people will pay more for something with higher quality.

Yumiko Matsuda, a spokeswoman for MOS Food Services, commenting on why hamburger chains are doing a brisk business as they introduce premium fare. (Japan Times)

2 Comments

  • Statistician at 10:25 AM JST - 12th January

    I like Mosburgers, but their chips ('French Fries') are terrible.

  • TokyoXtreme at 07:42 PM JST - 12th January

    Oatman Diner rules OK? Special recognition for Kua'Aina, Firehouse, and Zest. I don't think anyone eats at Mos because they sincerely love the food; it's more of a matter of emergency, when one can't lower himself to Mcdonald's. The tomato on a Mos burger dwarfs the patty! Priorities, please.

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