Chelsea seal huge sponsorship deal with Yokohama Rubber Co

40 million pounds a year? That's like 1 new Diego Costa per season..

Yokohama Tire has one of the most boring logos out there. Too bad for Chelsea fans but it's not going to look very good IMO.

I saw a pic of the new shirt, it's fairly amusing as it sort of just looks like they're a Yokohama team

So it's no longer Chelski , but Chelshi...

Chelsea seal huge sponsorship deal with Yokohama Rubber Co

The London Rubber Co would have been more appropriate.