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The Tokyo Organizing Committee of the Olympic and Paralympic Games on Thursday announced that the Tokyo 2020 Executive Board has appointed Dentsu Inc as its marketing agency.
TOKYO 2020 has established a revenue target of 150 billion yen to be generated from domestic marketing programs. Dentsu will advise and assist the organizing committee on the formulation of the Games Marketing Plan and commercial strategies as well as providing support for sponsorship sales, servicing and the licensing program.
© Japan Today
11 Comments
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Knox Harrington
Good, more nepotism.
jerseyboy
Now there's a huge surprise. Means that everything will be at least twice as expensive as it should be.
sighclops
Taxpayer money of course. What a crock!
escape_artist
Well, duh. Did any expect anything different when there's so much money to be made?
toshiko
Dentsu will earn plenty of ad income from Japan Inc. to Japanese Govt. Not tax payers money. Every large corporation is lining up now. Nintendo, corporations Mitsui owns, Nissan, Mazda, Honda, etc. Not Bridgestone as it has to pay large fines to US Govt. So, expect jerseyboy;s prediction comes true.
tmarie
Oh what a shock! Dentsu??? You don't say?? Is there actually any other large ad companies in this country??
Graham DeShazo
Surprise surprise. And the shady "advisors" get their cut as well.
Thomas Anderson
Dentsu... A single corporation owns 30% of the advertising shares.
Kurobune
Surprise, surprise !
Joy Sasaki
A big challenge for Dentsu... Peek ka boo!
toshiko
@Knox HarringtonAPR. 18, 2014 - 08:08AM JST Good, more nepotism.
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????? Who and who are relatives of Dentsu and Govt???