Dentsu, Skype team up to offer display advertising in Japan
Technology ( 10 )
TOKYO —
Dentsu Inc announced Wednesday that it has concluded a contract to be the exclusive display advertising partner in Japan for global communications platform provider Skype Technologies. The company will start selling Skype’s digital inventory, which will appear in the “Home” tab of Skype for Windows (version 5.1 and above) with immediate effect.
With an average of 170 million monthly connected users worldwide making calls domestically and internationally and approximately 30 million concurrent users at peak times, Skype’s reach and engaged user base make it an attractive platform for brands to market their products. Popular with both business users and consumers alike, Skype offers rich communications ranging from free Skype-to-Skype audio and video calling, to Group Video Calling and making low cost calls to landlines and mobiles all over the world.
Dentsu and Skype will offer advertisers an opportunity to be part of the Skype experience through Skype Home which provides a large masthead space for advertisers to display rich and interactive ads. Skype users are shown to spend more time on Skype Home – an average of 2 hours3, as compared to other non-Skype platforms, providing advertisers an excellent opportunity for targeted, dynamic advertising.
The display advertisement will be designed to deliver the advertiser’s message directly to Skype users, featuring the following:
1) A large-sized advertisement, larger than a typical banner ad, appears on the Home tab as default when Skype for Windows starts. With one click on the ad, it expands to twice its original size. It will go back to the original size by clicking CLOSE.
2) Interested users will see richer, interactive content in the extended ad after clicking on the original. In addition, the ad can be linked to the advertiser’s official website just like other web banners to offer users more details.
3) The number of advertisers will be limited to one per day to avoid the ad from being lost in competitors’ ads.
4) Users who wish to hide the ad can do so by simply clicking on “Hide Ad.” The ad can also be displayed back again.
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10 Comments
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0
MrDog
Great. So there's going to be even more stuff to click the X on now?
Oh wait!
So, you can't close them then?
Yeah, because of course I'll want to look at the garish pop-up trash later on!
-2
soldave
MrDog - You might disable it and then realise your life is empty without screen-filling, invasive advertisements for things you don't want!
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MrDog
I think that's called a Spam Epiphany.
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Laguna
Had a bad feeling when Skype was bought by Microsoft. Hope they don't trash it too much.
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gogogo
This should not be put under tech, it should be put under business... No consumer wants ads.
-1
ihavegreatlegs
Skype has been so messed up with so many connections for the last two months and it sucks.
I am not happy. The last thing they need is to add more garbage.
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cactusJack
I would not be surprised if Skype goes down and another player emerges. Everything Microsoft touches turns to crap. Hotmail is a good example.
0
iceshoecream
More, bigger, twice the size ads ? Why???
0
TimeiClic
Skype on Linux is still completely ad free; why don't you all switch over to something like Ubuntu.
0
MrDog
Because marketing people like to think that the bigger the advert, the more likely people will click it, rather than them just getting more annoyed with it and vowing never to buy the advertised product.
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