Docomo, Disney to jointly offer smartphones and mobile services
Technology ( 6 )
TOKYO —
NTT Docomo and The Walt Disney Company (Japan) Ltd will introduce an exclusive smartphone brand, “Disney Mobile on docomo,” beginning with the launch of one model in late February and a second model in March.
Smartphones developed by the two companies will be sold by Docomo under the “Disney Mobile on docomo” brand.
A variety of exclusive benefits and special services and content will enable users of these smartphones, including adult women and others, to encounter unique Disney experiences.
Exclusive content and services will include:
—Access to Disney full-length animations, live actions and overseas dramas.
—Digital content from Disney, such as puzzle and music game applications for children and family-entertainment.
—Original Disney applications, live wallpapers and more.
—Various customer benefits in cooperation with Tokyo Disney Resort.
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6 Comments
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1
Weasel
It was an expensive failure back in '07 in the US. Don't see how this kiddie concept will be a winner in Japan today, unless it's catering its product to people who don't want to mature beyond five years old. Now that I think about the target audience....
0
cactusJack
Yeah, the "Aging Society" is gonna love this. Don't they do market research?
-1
Scrote
I'm sure they announced this a few years ago. No prices are listed above so it doubtless costs an arm and a leg.
0
originalusername
Oh look, Docomo copying Softbank's Disney line. They are not unpopular, but then again, i dont think they are a raging success.
0
Nessie
With AKB48 as campaign girls, just how smart can it be?
0
kitsuki14
smh
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