Google working with Levi Strauss to make smart clothes

“The work that Google and Levi’s are embarking upon with Project Jacquard delivers an entirely new value to consumers with apparel that is emotional, aspirational and functional.”

What a piece of corporate nonsense.

Could be a good thing, it could help with dieting. You could select the language level from supportive "You may notice these pants are getting a bit tighter" to caustic "You're trying to cram that fat butt into these jeans? Are you kidding me?"

Is it going to send a google alert to your phone when the sensor in the zipper notices that its unzipped? This is what happens when companies have too much cash and not enough good ideas.

Well, if it's Google then I guess you're jeans are going to be full of bugs. And which part of you parts will they stick in the search engine?

When will the IT bubble burst ? Too much cheap money to squander, a good example of easy come easy go. Afterall they are not in the traditional production business where they have to buy raw materials to produce something.

When will the IT bubble burst ?

If it's a bubble, where is the artificial inflation? How will it collapse?