Mobile ad-blockers could wipe out billions in ad revenue

I use ad bocker on my laptop. You can choose which sites you want to support i.e. unlblock ads. This will probably be able to do the same with ad blockers on mobile devices too. I allow ads on sites that I really like and have a sensible range and volume of ads but block sites that are too intrusive.

The problem is that many sites have abused the advertising system. I use a script blocker on my computer, which blocks scripts from domains other than the one being viewed. Sometimes the domain will have one or two ad scripts coming in - which is reasonable. Others have as many as twenty. While that is their right, I'm not going to allow those scripts in, and if they close their site as a result, I'll use the site that steps in to fill the gap.

Yep. Adverts should be limited much more in what they can do. The slow down in page loading that is caused by all these ads is ridiculous. One or two is fine but even then... if they include anything more than a standard image or a little text then it can be frustrating as hell.

For those areas with low-speed internet connections and narrow bandwidth, the pop-up ads, 30 second video clips, and complex animations are a real problem as they slow or sometimes even stop your pages loading. TV advertising has never been so intrusive, and does not damage the viewing experience to the same extent.

Well Google ads what you do now?

Good stuff, ie stuff it to all these damned ads, its a reason I come to HATE going online, all the CRAP you can be bombarded with is beyond annoying!

When all these ads stops, people will pay for what they need. Events will get back their actual values, sports will be sports again, not a contest of money. There will be less choice, but it will be quality product or service, not shiny ad supported worthless apps/programs.

Mobile Internet sites face a new threat as millions download ad-blockers to their phones and tablets, removing pesky adverts but potentially wiping out billions of dollars in advertising revenue.

Bow locks to them. I have never given ad companies explicit permission to force ads down my internet pipe (the subscription I pay for), waste CPU cycles (on the CPU I bought) and use my electricity (paid monthly out of my own pocket).

They can go and cry me a river as far as I'm concerned.

Yep, I'd be happy to put up,with ads, if they were not intrusive. I feel privileged to get such amazing info on the internet. Too bad the greedy gobblers got so out of hand.

I'm add blocking every site I'm visiting, including japantoday, and recommend everyone to do so.

Thanks, Apple. DuckDuckGo also lets you search without getting tracked. Happy days!

I wonder how long it will be until Apple starts to let advertisers back in - for a fee... Basically, they will simply replace Google for advertisements on iOS devices.

Sometimes once you tell the script blocker (NoScript) to allow a page, after the first layer of 10 or 20 scripts is permitted you get another layer of 50/70+ scripts. And it seems they're pulled from lots of different sites, when you just wanted to see one page.

Hard to feel sorry for advertisers if they can't clean up the junk they're bombarding our browsers with. Maybe the developers are running 12 or 16GB RAM on their machines, with T1 business lines to internet. Firefox already the biggest memory hog on my machine even with script blocker.

Initial message from NoScript re this JT page: Scripts partially allowed, 12/13 (facebook.com, fbcdn.net, gstatic.com, twitter.com, googleusercontent.com, facebook.net, google.com, japantoday.com, googletagmanager.com, google-analytics.com, sharethis.com, ajax.googleapis.com).

Who cares if ad revenue is wiped out? Wipe away, I say!

japantoday has a lot of advertisement articles,I don't block these and I read many I find of interest. They are totally different from the scripts and trackers using GB of Ram. There are no enforced standards for the online ads, and in the Wild West, where the corporate abuses, you shoot to kill. So yeah block everything in sight and let them have it. Bankrupting these vandals would make my day.

japantoday has a lot of advertisement articles,I don't block these and I read many I find of interest.

The more we block ads, which I am in favour of as they have become so intrusive, the more new ways are found to flog us, such as corporate promotions written in a newsy format. This is a journalistic slippery slope.

It's good advertising industry themselves realize what the average user might feel. If there is improvement I salute it!

In the same time I am not so intimidated by the adds. I don't like paying for stuff and I owe all free services to them so what the heck!

Even paid software for the PC is free (with adds) on the mobile - what not to appreciate? Well, banners are taking some of your screen space but with today large displays it is not so big deal. The only frustrating thing is often the add try to deceive you in clicking on it - then the big delay and potential harmful software might intrude. People have to get educated about the symbiosis I agree!

I am using Refine for IOS, the best free app according to a lot of tech sites. I agree with WARISPACE, lots of sites are writing "ad news", they place it in the middle of a page as if it's real news. Well, they have to survive. At least it's not intrusive as pop-ups and static ads that steals readable space from your screen.

This so-called Adcopalypse is why there is now a major push to get the online ad companies to stop requiring the use of Adobe Flash, Oracle Java or Microsoft Silverlight in order to display online ads, require the ads to be completely written in HTML 5.0, and make it as unobtrusive as possible.