New TiVo DVR will skip through entire commercial break

The media corporations will soon have this banned.

I don' think that the media companies will be able to have this banned, just as Youtube can not ban the use of adblock plus.

But what this means is that product placement and other ways of advertising within the main content, is going to become bigger and bigger. There is research to show that Japanese are more influenced by and use more product placement type advertisements that just show a story where the product is used.