Nikon counting on high-end digital SLR cameras

TOKYO —

Nikon Corp President Michio Kariya said Friday the company intends to boost sales of its high-end digital single-lens reflex cameras, whose profit margins are higher than those for other cameras.

“This year, we will shift the focus of our strategy to strengthening brand power,” Kariya said. He indicated that he does not mind if his company is replaced by rival Canon Inc as the top digital SLR camera seller in Japan this year in terms of volume. According to Kariya, Nikon places more emphasis on profitability than on a market share.

The Japanese digital SLR camera market is dominated by Nikon and Canon. Nikon was the market leader last year.

For its current business year, which began in April, Nikon puts its global SLR camera shipments at 3.3 million units, up 210,000 units from the previous year.

The projection is conservative compared with that of Canon, which foresees global shipments of 4.4 million units for calendar 2008, up one million units from 2007.

 

JCN

Login to leave a comment

OR
Executive MBA Program - Open Class

Executive MBA Program - Open Class

Temple University, Japan CampusContinuing Education / MBA

CareerEngine Top 5 Jobs in Japan for May 27

CareerEngine Top 5 Jobs in Japan for May 27

Japan Today CareersBusiness Services

Finding Balance Forum at Aoba Japan International School

Finding Balance Forum at Aoba Japan International School

Aoba-Japan International SchoolInternational Schools

Special Offers

Work
in
Japan

Search the Largest English Job Board in Japan.

Find a Job Now!

More in Technology

View all

View all

Find Your
Apartment
in Japan

10,000’s of properties available today!

Search